⚡ Marketing Attribution in Vietnam

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

Vietnam is a Southeast Asian country with a population of over 99 million people.

According to our data, marketing attribution platforms are used on 0.3% of websites from Vietnam.

Statistics based on 25K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in Vietnam in 2026, based on market share.

The most popular is AppsFlyer, which dominates the market with a substantial 62.7% share.
It is followed by Branch with 22.7% and Adjust with 6.7%.

AppsFlyer 62.7%
Branch 22.7%
Adjust 6.7%
Epsilon 2.7%
Airbridge 2.7%
Dreamdata 1.3%
SegmentStream 1.3%
Usermaven 1.3%

Sync your

Shopify data, automate your sales. Meet Klaviyo AI.

🚀 Highlights

Here is a list of the top platforms that are more popular in Vietnam than worldwide.
Differences between global and country rankings are shown in parentheses.

1. AppsFlyer ^(-1)
2. Branch ^(-1)
3. Adjust ^(-2)
4. Epsilon ^(-3)
5. Airbridge ^(-24)
6. Dreamdata ^(-14)
7. SegmentStream ^(-21)
8. Usermaven ^(-11)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of 8 marketing attribution platforms used on sites from Vietnam, ranked by their market share.

Rank	Name	Market share
1	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	62.7%
2	Branch Mountain View, California, United States A mobile linking and attribution platform that optimizes the customer experience and measures the impact of marketing efforts. $$$	22.7%
3	Adjust Berlin, Germany A dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers. Free$$$	6.7%
4	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	2.7%
5	Airbridge San Francisco, California, United States A universal marketing measurement and attribution platform that tracks and attributes user actions across web and mobile app journeys. Free$$$	2.7%
6	Dreamdata Copenhagen, Denmark A no-code revenue attribution platform that automatically collects, models and activates B2B go-to-market data to present transparent, actionable analysis. Free$999+/month	1.3%
7	SegmentStream London, United Kingdom A cookieless analytics solution that enables the measurement of advertising ROI and other KPIs through the consolidation of first-party and third-party data.	1.3%
8	Usermaven Wilmington, Delaware, United States An AI analytics and attribution tool that combines product analytics with marketing attribution to analyze user behavior and conversion paths across websites and apps. $84+/month	1.3%

👉 See Also

🌎 Marketing Attribution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 25,954 websites from Vietnam.
We currently track the presence of 33 marketing attribution platforms across the web.
Of these, 8 were detected on websites from Vietnam.
Statistics were last calculated on April 14, 2026.
For more details, see our methodology and disclaimer.