⚡ Analytics in Indonesia

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Indonesia is a Southeast Asian country with a population of over 279 million people.

According to our statistics, web analytics tools are used on 50% of websites from Indonesia.

Statistics based on 36K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Indonesia in 2026, based on market share.

The most popular is Google Analytics with an impressive share of 57.6%, followed by Cloudflare Web Analytics with 53.3% and Jetpack Stats with 5.5%.

Google Analytics 57.6%
Cloudflare Web Analytics 53.3%
Jetpack Stats 5.5%
Histats 3.5%
Adobe Analytics 3%
Microsoft Clarity 2.9%
MonsterInsights 1.8%
Branch 1.8%
Hotjar 1%
AppsFlyer 1%
Ahrefs Web Analytics 1%
Flag Counter 0.9%
Statcounter 0.8%
Snowplow 0.8%
Glassbox 0.6%

🚀 Highlights

Here is a list of the top tools that are more popular in Indonesia than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Histats ^(-13)
5. Adobe Analytics ^(-8)
7. MonsterInsights ^(-2)
8. Branch ^(-43)
10. AppsFlyer ^(-38)
11. Ahrefs Web Analytics ^(-11)
12. Flag Counter ^(-66)
13. Statcounter ^(-1)
15. Glassbox ^(-84)
16. Sape Counter ^(-21)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 113 web analytics tools used on sites from Indonesia, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	57.6%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	53.3%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	5.5%
4	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	3.5%
5	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	3%
6	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	2.9%
7	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	1.8%
8	Branch Mountain View, California, United States A mobile linking and attribution platform that helps businesses measure marketing performance, connect customer journeys across web and mobile channels, and route users directly to relevant in-app content. $499+/month	1.8%
9	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	1%
10	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	1%
11	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	1%
12	Flag Counter Dubuque, Iowa, United States A free web traffic counter that displays the flags of visitors' countries. Free$29.99/year	0.9%
13	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.8%
14	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	0.8%
15	Glassbox London, United Kingdom An AI-driven customer intelligence platform that uses patented tagless data capture and session replay to record and analyze user journeys across web and mobile digital channels. $15,000+/year	0.6%
16	Sape Counter Moscow, Russia A visitor counter from the Russian link building platform Sape. Free	0.6%
17	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	0.6%
18	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.6%
19	Unbxd Mumbai, India A powerful product discovery platform that includes relevant search, navigation, merchnadizing and analytics. $$$	0.6%
20	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	0.5%
21	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	0.5%
22	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.5%
23	Medallia San Francisco, California, United States A customer experience management platform that helps companies listen, understand, and take action on employee feedback. $20,000+/year	0.5%
24	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.3%
25	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.3%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 36,574 websites from Indonesia.
We currently track the presence of 191 web analytics tools across the web.
Of these, 113 were detected on websites from Indonesia.
Statistics were last calculated on August 30, 2026.
For more details, see our methodology and disclaimer.