🆚 Adjust vs. Branch

Type

Marketing attribution platform
Marketing attribution platform

About

Adjust is a mobile measurement and analytics platform that helps app marketers attribute installs, measure campaign performance, prevent fraud, and automate marketing activities across digital channels.

It combines mobile attribution, audience building, campaign automation, fraud prevention, and privacy-focused measurement tools, and includes features such as Apple's SKAdNetwork support, incrementality testing, cohort analysis, and deep linking.

Read more…

Branch is a mobile linking and attribution platform that helps businesses measure marketing performance, connect customer journeys across web and mobile channels, and route users directly to relevant in-app content.

It combines deep linking, mobile attribution, cross-platform measurement, fraud detection, QR code campaigns, privacy-aware measurement for iOS, and a people-based identity graph that connects user activity across web, apps, and connected TV environments.

Headquarters

Berlin, Germany
Mountain View, California, United States

Website

Pricing

Free version ✔️ 1,500 monthly attributions for 12 months
Custom pricing based on volume
Free version ❌
$499+/month

Categories

Marketing Attribution › Rank #6
Marketing Attribution › Rank #3
Analytics › Rank #70
Analytics › Rank #56

Popularity

Determined by the number of sites using each technology.

The Branch marketing attribution platform is 1.6 times more popular than Adjust.
Total websites

Market share

Marketing Attribution
Analytics

Popularity by country

Determined by the number of sites detected from each country.

Branch is more popular in the United States, the United Kingdom, and Australia, while Adjust is more popular in Turkey, Japan, and Germany.
United States
Turkey
Japan
Germany
United Kingdom
France
Australia
India
Netherlands
Austria

Awards

Popularity by domain category

Determined by the number of sites in each category.

Branch is more popular among sites focused on marketing and merchandising, travel, and business, while Adjust is more commonly used on online shopping, general news, and finance and banking sites.
Marketing/Merchandising
Online Shopping
Travel
Business
General News
Finance/Banking
Entertainment
Sports
Restaurants
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
View more ➝

See also

🗃️ About This Data