🆚 Adjust vs. AppsFlyer

📈 AppsFlyer is twice as popular as Adjust.
🌎 AppsFlyer is more popular in the United States, Japan, and the United Kingdom.
🌍 Adjust is more popular in Turkey, Germany, and Austria.

Statistics based on 3.3M+ analyzed websites. About this data

Adjust

AppsFlyer

Type

Marketing attribution platform

About

Adjust is a dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers.

AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.

Headquarters

Berlin, Germany

San Francisco, California, United States

Website

adjust.com #58,417

appsflyer.com #2,085

Pricing

Free version ✔️1,500 monthly attributions for 12 months

Custom pricing based on volume

Free version ✔️12K free conversions for the first year

Growth$0.07/conversion

EnterpriseCustom

Popularity

Determined by the number of sites using each technology.

The AppsFlyer marketing attribution platform is 2.1 times more popular than Adjust.

Total websites

Market share

Marketing Attribution

Analytics

Popularity by country

Determined by the number of sites detected from each country.

AppsFlyer is more popular in the United States, Japan, and the United Kingdom, while Adjust is more popular in Turkey, Germany, and Austria.

United States

Japan

Turkey

United Kingdom

Germany

France

Russia

India

Indonesia

Brazil

Awards

🥇 Most popular in Turkey in the Marketing Attribution category.
🥈 Second most popular in Austria in the Marketing Attribution category.
🥈 Second most popular in Brazil in the Marketing Attribution category.
🥉 Third most popular in Germany in the Marketing Attribution category.
🥉 Third most popular in France in the Marketing Attribution category.

🥇 Most popular in Japan in the Fraud Prevention category.
🥇 Most popular in India in the Marketing Attribution category.
🥇 Most popular in India in the Fraud Prevention category.
🥇 Most popular in Indonesia in the Marketing Attribution category.
🥇 Most popular in Indonesia in the Fraud Prevention category.

Popularity by domain category

Determined by the number of sites in each category.

AppsFlyer is more popular among sites focused on online shopping, marketing and merchandising, and business, while Adjust is more commonly used on general news sites.

Online Shopping

Marketing/Merchandising

Business

Finance/Banking

Fashion/Beauty

Travel

Software/Hardware

General News

Restaurants

Internet Services

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#14

#31

#55

#64

#173

Name

Rank

#123

#135

#162

#178

#238