⚡ Marketing Attribution in Brazil

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

Brazil is a South American country with a population of around 217 million people.

According to our data, marketing attribution platforms are used on 0.3% of websites from Brazil.

Statistics based on 66K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in Brazil in 2026, based on market share.

The most popular is AppsFlyer with an impressive share of 48.4%, followed by Adjust with 16.3% and Branch with 9.5%.

AppsFlyer 48.4%
Adjust 16.3%
Branch 9.5%
Triple Whale 6.8%
Epsilon 4.7%
Demandbase 3.2%
Etracker 2.6%
Singular 1.6%
Dreamdata 1.6%
Elevar 1.6%
Keitaro 1.1%
Wicked Reports 1.1%
Attributer 1.1%
Claritas 0.5%
Kochava 0.5%

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🚀 Highlights

Here is a list of the top platforms that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

1. AppsFlyer ^(-1)
2. Adjust ^(-3)
5. Epsilon ^(-2)
6. Demandbase ^(-2)
8. Singular ^(-13)
9. Dreamdata ^(-11)
12. Wicked Reports ^(-3)
13. Attributer ^(-3)
15. Kochava ^(-7)
17. SegmentStream ^(-11)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of 19 marketing attribution platforms used on sites from Brazil, ranked by their market share.

Rank	Name	Market share
1	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	48.4%
2	Adjust Berlin, Germany A dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers. Free$$$	16.3%
3	Branch Mountain View, California, United States A mobile linking and attribution platform that optimizes the customer experience and measures the impact of marketing efforts. $$$	9.5%
4	Triple Whale Columbus, Ohio, United States A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard. Free$129+/month	6.8%
5	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	4.7%
6	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	3.2%
7	Etracker Hamburg, Germany A German web analytics and marketing optimization platform that enables organizations to measure website traffic, user behavior, and conversions while maintaining strong data privacy compliance. €10.80+/month	2.6%
8	Singular Palo Alto, California, United States A marketing intelligence platform that provides marketing analytics, attribution, and fraud prevention. Free$0.05/conversion	1.6%
9	Dreamdata Copenhagen, Denmark A no-code revenue attribution platform that automatically collects, models and activates B2B go-to-market data to present transparent, actionable analysis. Free$999+/month	1.6%
10	Elevar Charleston, South Carolina, United States Conversion tracking software with session enrichment and over 50 e-commerce marketing integrations. $150+/month	1.6%
11	Keitaro Tallinn, Estonia A self-hosted tracker that is used to manage, analyze, and optimize advertising campaigns. $50+/month	1.1%
12	Wicked Reports Marblehead, Massachusetts, United States A marketing attribution platform that uses 1st party data conversions and then automatically analyzes and suggests optimizations. $500+/month	1.1%
13	Attributer Sydney, Australia A marketing attribution system that makes it easy to send marketing attribution data to your CRM and other sales and marketing tools. $49+/month	1.1%
14	Claritas Cincinnati, Ohio, United States An omnichannel marketing and audience intelligence platform that helps organizations analyze consumer behavior and build targeted audiences for advertising and customer acquisition. $1,645+/year	0.5%
15	Kochava Sandpoint, Idaho, United States An omnichannel marketing measurement and attribution platform that helps marketers track and analyze the performance of advertising campaigns. Free$500+/month	0.5%
16	Marketo Measure San Jose, California, United States A marketing attribution solution that automatically tracks and reports on channel performance, providing visibility into which channels drive the most customer engagement. $$$	0.5%
17	SegmentStream London, United Kingdom A cookieless analytics solution that enables the measurement of advertising ROI and other KPIs through the consolidation of first-party and third-party data.	0.5%
18	Attribution San Francisco, California, United States A marketing analytics platform that provides marketers with insights to understand the cost, revenue and profit resulting from marketing programs. $$$	0.5%
19	Voluum Krakow, Poland A cloud-based performance ad tracking software that integrates with multiple ad platforms and offers built-in optimization and automation tools. $149+/month	0.5%

👉 See Also

🌎 Marketing Attribution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 66,380 websites from Brazil.
We currently track the presence of 33 marketing attribution platforms across the web.
Of these, 19 were detected on websites from Brazil.
Statistics were last calculated on April 14, 2026.
For more details, see our methodology and disclaimer.