⚡ Marketing Attribution in Colombia

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

Colombia is a South American country with a population of over 52 million people.

According to our data, marketing attribution platforms are used on 0.5% of websites from Colombia.

Statistics based on 6K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in Colombia in 2026, based on market share.

The most popular is Triple Whale with an impressive share of 45.5%, followed by AppsFlyer with 24.2% and Branch with 21.2%.

Triple Whale 45.5%
AppsFlyer 24.2%
Branch 21.2%
Elevar 15.2%
Singular 6.1%
Epsilon 6.1%
Demandbase 3%
Marketo Measure 3%
Northbeam 3%

Sync your

Shopify data, automate your sales. Meet Klaviyo AI.

🚀 Highlights

Here is a list of the top platforms that are more popular in Colombia than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Elevar ^(-2)
5. Singular ^(-16)
6. Epsilon ^(-1)
7. Demandbase ^(-1)
8. Marketo Measure ^(-3)
9. Northbeam ^(-3)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of 9 marketing attribution platforms used on sites from Colombia, ranked by their market share.

Rank	Name	Market share
1	Triple Whale Columbus, Ohio, United States A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard. Free$129+/month	45.5%
2	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	24.2%
3	Branch Mountain View, California, United States A mobile linking and attribution platform that optimizes the customer experience and measures the impact of marketing efforts. $$$	21.2%
4	Elevar Charleston, South Carolina, United States Conversion tracking software with session enrichment and over 50 e-commerce marketing integrations. $150+/month	15.2%
5	Singular Palo Alto, California, United States A marketing intelligence platform that provides marketing analytics, attribution, and fraud prevention. Free$0.05/conversion	6.1%
6	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	6.1%
7	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	3%
8	Marketo Measure San Jose, California, United States A marketing attribution solution that automatically tracks and reports on channel performance, providing visibility into which channels drive the most customer engagement. $$$	3%
9	Northbeam El Segundo, California, United States A universal ad attribution platform for media buyers, executives, and marketing agencies that want to know how their ads are performing and how to scale it. $1,000+/month	3%

👉 See Also

🌎 Marketing Attribution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 6,305 websites from Colombia.
We currently track the presence of 33 marketing attribution platforms across the web.
Of these, 9 were detected on websites from Colombia.
Statistics were last calculated on April 14, 2026.
For more details, see our methodology and disclaimer.