⚡ Marketing Attribution in Japan

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

Japan is an East Asian country with a population of around 125 million people.

According to our data, marketing attribution platforms are used on 0.6% of websites from Japan.

Statistics based on 159K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in Japan in 2026, based on market share.

The most popular is AD EBiS with a share of 27.5%, followed by Karte with 25.4% and AppsFlyer with 19.7%.

AD EBiS 27.5%
Karte 25.4%
AppsFlyer 19.7%
Adjust 18.1%
WebAntenna 5.7%
Epsilon 1.8%
Branch 1.3%
Triple Whale 1.1%
Demandbase 0.9%
Elevar 0.6%
Everflow 0.2%
Claritas 0.1%
Etracker 0.1%
SegmentStream 0.1%

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🚀 Highlights

Here is a list of the top platforms that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. AD EBiS ^(-16)
2. Karte ^(-16)
4. Adjust ^(-1)
5. WebAntenna ^(-26)
6. Epsilon ^(-1)
11. Everflow ^(-2)
14. SegmentStream ^(-14)
15. Airbridge ^(-14)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of 15 marketing attribution platforms used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	AD EBiS Osaka, Japan A Japanese marketing effectiveness measurement platform. $$$	27.5%
2	Karte Tokyo, Japan A real-time, customer-centric analytics and action tool from Japan.	25.4%
3	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	19.7%
4	Adjust Berlin, Germany A dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers. Free$$$	18.1%
5	WebAntenna Tokyo, Japan Japanese advertising effectiveness measurement service.	5.7%
6	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	1.8%
7	Branch Mountain View, California, United States A mobile linking and attribution platform that optimizes the customer experience and measures the impact of marketing efforts. $$$	1.3%
8	Triple Whale Columbus, Ohio, United States A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard. Free$129+/month	1.1%
9	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	0.9%
10	Elevar Charleston, South Carolina, United States Conversion tracking software with session enrichment and over 50 e-commerce marketing integrations. $150+/month	0.6%
11	Everflow Mountain View, California, United States A partner marketing platform that enables companies to manage partnerships with affiliates, influencers, and referral partners while tracking performance across marketing channels. Free$1,495+/month	0.2%
12	Claritas Cincinnati, Ohio, United States An omnichannel marketing and audience intelligence platform that helps organizations analyze consumer behavior and build targeted audiences for advertising and customer acquisition. $1,645+/year	0.1%
13	Etracker Hamburg, Germany A German web analytics and marketing optimization platform that enables organizations to measure website traffic, user behavior, and conversions while maintaining strong data privacy compliance. €10.80+/month	0.1%
14	SegmentStream London, United Kingdom A cookieless analytics solution that enables the measurement of advertising ROI and other KPIs through the consolidation of first-party and third-party data.	0.1%
15	Airbridge San Francisco, California, United States A universal marketing measurement and attribution platform that tracks and attributes user actions across web and mobile app journeys. Free$$$	0.1%

👉 See Also

🌎 Marketing Attribution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 159,836 websites from Japan.
We currently track the presence of 33 marketing attribution platforms across the web.
Of these, 15 were detected on websites from Japan.
Statistics were last calculated on April 14, 2026.
For more details, see our methodology and disclaimer.