⚡ Marketing Attribution in Korea

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

Korea is an East Asian country with a population of around 52 million people.

According to our data, marketing attribution platforms are used on 0.6% of websites from Korea.

Statistics based on 29K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in Korea in 2026, based on market share.

The most popular is Airbridge with an impressive share of 36.7%, followed by AppsFlyer with 36.1% and Adjust with 10.2%.

Airbridge 36.7%
AppsFlyer 36.1%
Adjust 10.2%
Branch 9%
Epsilon 2.4%
Demandbase 1.2%
Singular 1.2%
Triple Whale 1.2%
Voluum 1.2%
Kochava 0.6%
AD EBiS 0.6%
Elevar 0.6%
Etracker 0.6%
SegmentStream 0.6%

🚀 Highlights

Here is a list of the top platforms that are more popular in Korea than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Airbridge ^(-28)
3. Adjust ^(-3)
5. Epsilon ^(-2)
6. Demandbase ^(-2)
7. Singular ^(-14)
9. Voluum ^(-18)
10. Kochava ^(-13)
11. AD EBiS ^(-6)
14. SegmentStream ^(-14)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of 14 marketing attribution platforms used on sites from Korea, ranked by their market share.

Rank	Name	Market share
1	Airbridge San Francisco, California, United States A universal marketing measurement and attribution platform that tracks and attributes user actions across web and mobile app journeys. Free$$$	36.7%
2	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	36.1%
3	Adjust Berlin, Germany A mobile measurement and analytics platform that helps app marketers attribute installs, measure campaign performance, prevent fraud, and automate marketing activities across digital channels. Free$$$	10.2%
4	Branch Mountain View, California, United States A mobile linking and attribution platform that helps businesses measure marketing performance, connect customer journeys across web and mobile channels, and route users directly to relevant in-app content. $499+/month	9%
5	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	2.4%
6	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	1.2%
7	Singular Palo Alto, California, United States A marketing intelligence platform that provides marketing analytics, attribution, and fraud prevention. Free$0.05/conversion	1.2%
8	Triple Whale Columbus, Ohio, United States A cloud-based, AI-powered analytics, reporting, and attribution platform for e-commerce businesses that centralizes marketing, customer, and commerce data. Free$549+/month	1.2%
9	Voluum Krakow, Poland A cloud-based performance ad tracking software that integrates with multiple ad platforms and offers built-in optimization and automation tools. $149+/month	1.2%
10	Kochava Sandpoint, Idaho, United States An omnichannel marketing measurement and attribution platform that helps marketers track and analyze the performance of advertising campaigns. Free$500+/month	0.6%
11	AD EBiS Osaka, Japan A Japanese marketing effectiveness measurement platform. $$$	0.6%
12	Elevar Charleston, South Carolina, United States A conversion tracking and server-side tagging platform for e-commerce brands that helps recover marketing attribution data lost to browser restrictions, ad blockers, and privacy changes. $225+/month	0.6%
13	Etracker Hamburg, Germany A German web analytics and marketing optimization platform that enables organizations to measure website traffic, user behavior, and conversions while maintaining strong data privacy compliance. €10.80+/month	0.6%
14	SegmentStream London, United Kingdom A cookieless analytics solution that enables the measurement of advertising ROI and other KPIs through the consolidation of first-party and third-party data.	0.6%

👉 See Also

🌎 Marketing Attribution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 29,871 websites from Korea.
We currently track the presence of 33 marketing attribution platforms across the web.
Of these, 14 were detected on websites from Korea.
Statistics were last calculated on August 31, 2026.
For more details, see our methodology and disclaimer.