🆚 Adjust vs. AppMetrica

Type

Marketing attribution platform
Marketing attribution platform

About

Adjust is a mobile measurement and analytics platform that helps app marketers attribute installs, measure campaign performance, prevent fraud, and automate marketing activities across digital channels.

It combines mobile attribution, audience building, campaign automation, fraud prevention, and privacy-focused measurement tools, and includes features such as Apple's SKAdNetwork support, incrementality testing, cohort analysis, and deep linking.

Read more…

AppMetrica is a real-time mobile app analytics and ad tracking solution from Yandex that collects usage, behavior, attribution, and performance data.

It supports multi-channel install and in-app event attribution, retention and cohort analysis, crash reporting, push campaign measurement, raw data export via APIs, and integrations with multiple ad networks including Yandex Direct, Google Ads, Facebook Ads, and TikTok Ads.

Headquarters

Berlin, Germany
Moscow, Russia

Website

Pricing

Free version ✔️1,500 monthly attributions for 12 months
Custom pricing based on volume
Free version ✔️Up to 100 million custom events per month
Custom
(300M+ events)
$490+/month
Pro
(20,000M+ events)
$3,000+/month

Categories

Marketing Attribution › Rank #6
Marketing Attribution › Rank #14
Analytics › Rank #69
Analytics › Rank #113

Popularity

Determined by the number of sites using each technology.

The Adjust marketing attribution platform is 4 times more popular than AppMetrica.
Total websites

Market share

Marketing Attribution
Analytics

Popularity by country

Determined by the number of sites detected from each country.

Adjust is more popular in Turkey, Japan, and Germany, while AppMetrica is more popular in Russia, Kazakhstan, and Iran.
Russia
Turkey
Japan
Germany
United States
France
United Kingdom
Austria
Brazil
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

Adjust is more popular among sites focused on online shopping, marketing and merchandising, and general news, while AppMetrica is more commonly used on public information sites.
Online Shopping
Marketing/Merchandising
General News
Business
Finance/Banking
Fashion/Beauty
Travel
Restaurants
Software/Hardware
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#1,378
View more ➝

See also

🗃️ About This Data