⚡ Analytics in Russia

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Russia is a Eurasian country with a population of around 144 million people.

According to our statistics, web analytics tools are used on 66.1% of websites from Russia.

Statistics based on 91K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Russia in 2026, based on market share.

The most popular is Yandex.Metrica, which dominates the market with a substantial 81.8% share.
It is followed by Google Analytics with 33% and LiveInternet with 20.5%.

Yandex.Metrica 81.8%
Google Analytics 33%
LiveInternet 20.5%
Top.Mail.Ru 13.7%
Rambler Counter 4.8%
Sape Counter 4.6%
Cloudflare Web Analytics 4.4%
Roistat 2.9%
Matomo 1%
Jetpack Stats 0.9%
Mediascope 0.5%
Keitaro 0.5%
AppMetrica 0.5%
MonsterInsights 0.3%
Microsoft Clarity 0.2%

🚀 Highlights

Here is a list of the top tools that are more popular in Russia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Yandex.Metrica ^(-3)
3. LiveInternet ^(-8)
4. Top.Mail.Ru ^(-16)
5. Rambler Counter ^(-35)
6. Sape Counter ^(-26)
8. Roistat ^(-53)
11. Mediascope ^(-110)
12. Keitaro ^(-78)
13. AppMetrica ^(-106)
16. AppsFlyer ^(-30)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 104 web analytics tools used on sites from Russia, ranked by their market share.

Rank	Name	Market share
1	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	81.8%
2	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	33%
3	LiveInternet Moscow, Russia A Russian web analytics and website rating service. Free	20.5%
4	Top.Mail.Ru Moscow, Russia A Russian web analytics and website rating system currently owned by VK. Free	13.7%
5	Rambler Counter Moscow, Russia A visitor counter used with the Russian website rating and analytics service "Rambler's Top100" to measure and report site traffic. Free	4.8%
6	Sape Counter Moscow, Russia A visitor counter from the Russian link building platform Sape. Free	4.6%
7	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	4.4%
8	Roistat Moscow, Russia A Russian SaaS marketing analytics platform. $239+/month	2.9%
9	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1%
10	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	0.9%
11	Mediascope Moscow, Russia Russian media research and advertising monitoring company. $$$	0.5%
12	Keitaro Tallinn, Estonia A self-hosted tracker that is used to manage, analyze, and optimize advertising campaigns. $50+/month	0.5%
13	AppMetrica Moscow, Russia A real-time mobile app analytics and ad tracking solution from Yandex that collects usage, behavior, attribution, and performance data. Free$490+/month	0.5%
14	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	0.3%
15	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	0.2%
16	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	0.2%
17	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	0.1%
18	Comscore Reston, Virginia, United States A global media measurement platform that provides audience analytics, advertising measurement, and cross-platform media data for enterprises, advertising agencies, marketers, and publishers. Free$799+/month	0.1%
19	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.1%
20	Flag Counter Dubuque, Iowa, United States A free web traffic counter that displays the flags of visitors' countries. Free$29.99/year	0.09%
21	Ahrefs Web Analytics Singapore A privacy-friendly solution that allows you to track website usage in real time. Free$20+/month	0.08%
22	Gemius Warsaw, Poland Provides easy-to-use, powerful analytical tools for online media planning and optimization of online advertising campaigns. 3,042 PLN+/month	0.08%
23	Finteza Limassol, Cyprus An advanced web analytics solution that provides real-time reporting and multi-level traffic quality measurement. Free€10	0.07%
24	Mixpanel San Francisco, California, United States A real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications. Free$140+/month	0.07%
25	Amplitude San Francisco, California, United States A product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps. Free$49+/month	0.06%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 91,965 websites from Russia.
We currently track the presence of 191 web analytics tools across the web.
Of these, 104 were detected on websites from Russia.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.