🆚 AppMetrica vs. AppsFlyer

Type

Marketing attribution platform
Marketing attribution platform

About

AppMetrica is a real-time mobile app analytics and ad tracking solution from Yandex that collects usage, behavior, attribution, and performance data.

It supports multi-channel install and in-app event attribution, retention and cohort analysis, crash reporting, push campaign measurement, raw data export via APIs, and integrations with multiple ad networks including Yandex Direct, Google Ads, Facebook Ads, and TikTok Ads.

AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.

Headquarters

Moscow, Russia
San Francisco, California, United States

Website

Pricing

Free version ✔️Up to 100 million custom events per month
Custom
(300M+ events)
$490+/month
Pro
(20,000M+ events)
$3,000+/month
Free version ✔️12K free conversions for the first year
Growth$0.07/conversion
EnterpriseCustom

Categories

Marketing Attribution › Rank #14
Marketing Attribution › Rank #2
Analytics › Rank #119
Analytics › Rank #46
Fraud Prevention › Rank #5

Popularity

Determined by the number of sites using each technology.

The AppsFlyer marketing attribution platform is 9 times more popular than AppMetrica.
Total websites

Market share

Marketing Attribution
Analytics

Popularity by country

Determined by the number of sites detected from each country.

AppsFlyer is more popular in the United States, Japan, and the United Kingdom, while AppMetrica is more popular in Russia, Iran, and Kyrgyzstan.
United States
Russia
Japan
United Kingdom
India
Indonesia
Brazil
Germany
France
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

AppsFlyer is more popular than AppMetrica in all market segments.
Online Shopping
Business
Finance/Banking
Marketing/Merchandising
Travel
Fashion/Beauty
Software/Hardware
Entertainment
Internet Services
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#123
View more ➝

See also

🗃️ About This Data