🆚 AppsFlyer vs. Triple Whale

Type

Marketing attribution platform
Marketing attribution platform

About

AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.

Triple Whale is a cloud-based, AI-powered analytics, reporting, and attribution platform for e-commerce businesses that centralizes marketing, customer, and commerce data.

It provides attribution modeling, profit and revenue tracking, customer segmentation, creative performance analysis, forecasting, and a Moby AI assistant for natural-language analysis of marketing and store performance data.

Read more…

Headquarters

San Francisco, California, United States
Columbus, Ohio, United States

Website

Pricing

Free version ✔️ 12K free conversions for the first year
Growth $0.07/conversion
Enterprise Custom
Free version ✔️ 10 users, 12-month data storage and retention
Foundation $549/month
Automate $1,349/month
Enterprise Custom

Categories

Marketing Attribution › Rank #2
Marketing Attribution › Rank #1
Analytics › Rank #47
Analytics › Rank #29
Fraud Prevention › Rank #5

Popularity

Determined by the number of sites using each technology.

The Triple Whale marketing attribution platform is 2 times more popular than AppsFlyer.
Total websites

Market share

Marketing Attribution
Analytics

Popularity by country

Determined by the number of sites detected from each country.

Triple Whale is more popular in the United States, the United Kingdom, and Germany, while AppsFlyer is more popular in India, Japan, and Indonesia.
United States
United Kingdom
Germany
Australia
India
Japan
France
Canada
Netherlands
Indonesia

Awards

Popularity by domain category

Determined by the number of sites in each category.

Triple Whale is more popular among sites focused on online shopping, fashion and beauty, and marketing and merchandising, while AppsFlyer is more commonly used on business, finance and banking, and sports sites.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Finance/Banking
Sports
Health
Internet Services
Travel
Blogs/Wiki

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
View more ➝
Name
Rank
#3,606
#8,600
View more ➝

See also

🗃️ About This Data