⚡ Marketing Attribution in the United Kingdom

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our data, marketing attribution platforms are used on 0.7% of websites from the United Kingdom.

Statistics based on 159K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in the United Kingdom in 2026, based on market share.

The most popular is Triple Whale with an impressive share of 40.8%, followed by AppsFlyer with 15.8% and Elevar with 8.8%.

Triple Whale 40.8%
AppsFlyer 15.8%
Elevar 8.8%
Branch 8.5%
Demandbase 5.7%
Epsilon 4.8%
Adjust 4%
Attributer 2.7%
Marketo Measure 2.4%
Etracker 2.2%
Northbeam 2.1%
Usermaven 2%
Dreamdata 1.9%
Everflow 1.6%
Keitaro 1.4%

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🚀 Highlights

Here is a list of the top platforms that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Elevar ^(-3)
5. Demandbase ^(-3)
6. Epsilon ^(-1)
8. Attributer ^(-8)
9. Marketo Measure ^(-2)
11. Northbeam ^(-1)
12. Usermaven ^(-7)
13. Dreamdata ^(-7)
18. Trackdesk ^(-5)
19. RedTrack ^(-7)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of the top 25 of the 26 marketing attribution platforms used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Triple Whale Columbus, Ohio, United States A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard. Free$129+/month	40.8%
2	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	15.8%
3	Elevar Charleston, South Carolina, United States Conversion tracking software with session enrichment and over 50 e-commerce marketing integrations. $150+/month	8.8%
4	Branch Mountain View, California, United States A mobile linking and attribution platform that optimizes the customer experience and measures the impact of marketing efforts. $$$	8.5%
5	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	5.7%
6	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	4.8%
7	Adjust Berlin, Germany A dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers. Free$$$	4%
8	Attributer Sydney, Australia A marketing attribution system that makes it easy to send marketing attribution data to your CRM and other sales and marketing tools. $49+/month	2.7%
9	Marketo Measure San Jose, California, United States A marketing attribution solution that automatically tracks and reports on channel performance, providing visibility into which channels drive the most customer engagement. $$$	2.4%
10	Etracker Hamburg, Germany A German web analytics and marketing optimization platform that enables organizations to measure website traffic, user behavior, and conversions while maintaining strong data privacy compliance. €10.80+/month	2.2%
11	Northbeam El Segundo, California, United States A universal ad attribution platform for media buyers, executives, and marketing agencies that want to know how their ads are performing and how to scale it. $1,000+/month	2.1%
12	Usermaven Wilmington, Delaware, United States An AI analytics and attribution tool that combines product analytics with marketing attribution to analyze user behavior and conversion paths across websites and apps. $84+/month	2%
13	Dreamdata Copenhagen, Denmark A no-code revenue attribution platform that automatically collects, models and activates B2B go-to-market data to present transparent, actionable analysis. Free$999+/month	1.9%
14	Everflow Mountain View, California, United States A partner marketing platform that enables companies to manage partnerships with affiliates, influencers, and referral partners while tracking performance across marketing channels. Free$1,495+/month	1.6%
15	Keitaro Tallinn, Estonia A self-hosted tracker that is used to manage, analyze, and optimize advertising campaigns. $50+/month	1.4%
16	Claritas Cincinnati, Ohio, United States An omnichannel marketing and audience intelligence platform that helps organizations analyze consumer behavior and build targeted audiences for advertising and customer acquisition. $1,645+/year	0.9%
17	Wicked Reports Marblehead, Massachusetts, United States A marketing attribution platform that uses 1st party data conversions and then automatically analyzes and suggests optimizations. $500+/month	0.8%
18	Trackdesk Prague, Czech Republic Affiliate tracking software that enables companies to run and manage affiliate and referral programs while monitoring conversions and commissions. $299+/month	0.6%
19	RedTrack Vilnius, Lithuania An ad tracking and automation solution for web and mobile traffic. Free$149+/month	0.5%
20	Singular Palo Alto, California, United States A marketing intelligence platform that provides marketing analytics, attribution, and fraud prevention. Free$0.05/conversion	0.5%
21	SegmentStream London, United Kingdom A cookieless analytics solution that enables the measurement of advertising ROI and other KPIs through the consolidation of first-party and third-party data.	0.3%
22	Attribution San Francisco, California, United States A marketing analytics platform that provides marketers with insights to understand the cost, revenue and profit resulting from marketing programs. $$$	0.3%
23	LeadsRx Vancouver, British Columbia, Canada A cross-channel marketing and attribution platform that provides multi-touch attribution, customizable attribution windows and actionable insights. $$$	0.2%
24	Kochava Sandpoint, Idaho, United States An omnichannel marketing measurement and attribution platform that helps marketers track and analyze the performance of advertising campaigns. Free$500+/month	0.2%
25	Voluum Krakow, Poland A cloud-based performance ad tracking software that integrates with multiple ad platforms and offers built-in optimization and automation tools. $149+/month	0.2%

👉 See Also

🌎 Marketing Attribution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 159,260 websites from the United Kingdom.
We currently track the presence of 33 marketing attribution platforms across the web.
Of these, 26 were detected on websites from the United Kingdom.
Statistics were last calculated on April 14, 2026.
For more details, see our methodology and disclaimer.