🆚 AppsFlyer vs. Singular

Type

Marketing attribution platform
Marketing attribution platform

About

AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.

Singular is a marketing intelligence platform that provides marketing analytics, attribution, and fraud prevention.

It aggregates cost and ad spend from thousands of sources, unifies data across mobile apps, web, social, email, and TV, and offers cross-device attribution to map complete customer journeys. It includes a fraud prevention suite with over 50 detection methods (such as click hijacking, fake installs, Android install receipt validation), pre-attribution fraud blocking, custom rules, and real-time alerts to protect ad budgets.

Headquarters

San Francisco, California, United States
Palo Alto, California, United States

Website

Pricing

Free version ✔️ 12K free conversions for the first year
Growth $0.07/conversion
Enterprise Custom
Free version ✔️ 15,000 paid conversions
Growth $0.05/conversion

Categories

Marketing Attribution › Rank #2
Marketing Attribution › Rank #21
Analytics › Rank #48
Analytics › Rank #137
Fraud Prevention › Rank #5
Fraud Prevention › Rank #28

Popularity

Determined by the number of sites using each technology.

The AppsFlyer marketing attribution platform is 14 times more popular than Singular.
Total websites

Market share

Marketing Attribution
Analytics
Fraud Prevention

Popularity by country

Determined by the number of sites detected from each country.

AppsFlyer is more popular than Singular in all countries.
United States
Japan
Indonesia
United Kingdom
Russia
India
Brazil
Germany
France
Korea

Awards

Popularity by domain category

Determined by the number of sites in each category.

AppsFlyer is more popular than Singular in all market segments.
Business
Online Shopping
Finance/Banking
Marketing/Merchandising
Travel
Software/Hardware
Fashion/Beauty
Entertainment
Games
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
View more ➝
Name
Rank
#544
View more ➝

See also

🗃️ About This Data