🆚 AppMetrica vs. Singular

Type

Marketing attribution platform
Marketing attribution platform

About

AppMetrica is a real-time mobile app analytics and ad tracking solution from Yandex that collects usage, behavior, attribution, and performance data.

It supports multi-channel install and in-app event attribution, retention and cohort analysis, crash reporting, push campaign measurement, raw data export via APIs, and integrations with multiple ad networks including Yandex Direct, Google Ads, Facebook Ads, and TikTok Ads.

Singular is a marketing intelligence platform that provides marketing analytics, attribution, and fraud prevention.

It aggregates cost and ad spend from thousands of sources, unifies data across mobile apps, web, social, email, and TV, and offers cross-device attribution to map complete customer journeys. It includes a fraud prevention suite with over 50 detection methods (such as click hijacking, fake installs, Android install receipt validation), pre-attribution fraud blocking, custom rules, and real-time alerts to protect ad budgets.

Headquarters

Moscow, Russia
Palo Alto, California, United States

Website

Pricing

Free version ✔️Up to 100 million custom events per month
Custom
(300M+ events)
$490+/month
Pro
(20,000M+ events)
$3,000+/month
Free version ✔️15,000 paid conversions
Growth$0.05/conversion

Categories

Marketing Attribution › Rank #14
Marketing Attribution › Rank #21
Analytics › Rank #119
Analytics › Rank #143
Fraud Prevention › Rank #29

Popularity

Determined by the number of sites using each technology.

The AppMetrica marketing attribution platform is 1.7 times more popular than Singular.
Total websites

Market share

Marketing Attribution
Analytics

Popularity by country

Determined by the number of sites detected from each country.

AppMetrica is more popular in Russia, Iran, and Kazakhstan, while Singular is more popular in the United States, India, and the United Kingdom.
Russia
United States
India
Germany
Iran
Kazakhstan
United Kingdom
Turkey
Mexico
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

AppMetrica is more popular among sites focused on business, marketing and merchandising, and health, while Singular is more commonly used on finance and banking, sports, and games sites.
Business
Marketing/Merchandising
Finance/Banking
Health
Travel
Online Shopping
Sports
General News
Education/Reference
Games

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,378
View more ➝
Name
Rank
#544
View more ➝

See also

🗃️ About This Data