🆚 AppMetrica vs. Branch

Type

Marketing attribution platform
Marketing attribution platform

About

AppMetrica is a real-time mobile app analytics and ad tracking solution from Yandex that collects usage, behavior, attribution, and performance data.

It supports multi-channel install and in-app event attribution, retention and cohort analysis, crash reporting, push campaign measurement, raw data export via APIs, and integrations with multiple ad networks including Yandex Direct, Google Ads, Facebook Ads, and TikTok Ads.

Branch is a mobile linking and attribution platform that helps businesses measure marketing performance, connect customer journeys across web and mobile channels, and route users directly to relevant in-app content.

It combines deep linking, mobile attribution, cross-platform measurement, fraud detection, QR code campaigns, privacy-aware measurement for iOS, and a people-based identity graph that connects user activity across web, apps, and connected TV environments.

Headquarters

Moscow, Russia
Mountain View, California, United States

Website

Pricing

Free version ✔️ Up to 100 million custom events per month
Custom
(300M+ events)
$490+/month
Pro
(20,000M+ events)
$3,000+/month
Free version ❌
$499+/month

Categories

Marketing Attribution › Rank #14
Marketing Attribution › Rank #3
Analytics › Rank #113
Analytics › Rank #56

Popularity

Determined by the number of sites using each technology.

The Branch marketing attribution platform is 6 times more popular than AppMetrica.
Total websites

Market share

Marketing Attribution
Analytics

Popularity by country

Determined by the number of sites detected from each country.

Branch is more popular in the United States, the United Kingdom, and Australia, while AppMetrica is more popular in Russia, Kazakhstan, and Iran.
United States
Russia
United Kingdom
Australia
India
Germany
Indonesia
Canada
Spain
France

Awards

Popularity by domain category

Determined by the number of sites in each category.

Branch is more popular than AppMetrica in all market segments.
Marketing/Merchandising
Travel
Business
Online Shopping
Entertainment
Sports
Health
General News
Blogs/Wiki
Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

🗃️ About This Data