⚡ Marketing Attribution in Russia

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

Russia is a Eurasian country with a population of around 144 million people.

According to our data, marketing attribution platforms are used on 0.6% of websites from Russia.

Statistics based on 112K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in Russia in 2026, based on market share.

The most popular is AppMetrica, which dominates the market with a substantial 55.9% share.
It is followed by AppsFlyer with 20.3% and Keitaro with 18.8%.

AppMetrica 55.9%
AppsFlyer 20.3%
Keitaro 18.8%
Adjust 3%
Branch 2.8%
Epsilon 0.7%
Demandbase 0.6%
SegmentStream 0.6%
Triple Whale 0.1%
Etracker 0.1%
Attribution 0.1%

🚀 Highlights

Here is a list of the top platforms that are more popular in Russia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. AppMetrica ^(-11)
3. Keitaro ^(-14)
4. Adjust ^(-2)
6. Epsilon ^(-1)
7. Demandbase ^(-1)
8. SegmentStream ^(-18)
11. Attribution ^(-19)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of 11 marketing attribution platforms used on sites from Russia, ranked by their market share.

Rank	Name	Market share
1	AppMetrica Moscow, Russia A real-time mobile app analytics and ad tracking solution from Yandex that collects usage, behavior, attribution, and performance data. Free$490+/month	55.9%
2	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	20.3%
3	Keitaro Tallinn, Estonia A self-hosted ad tracking platform that enables affiliate marketers and media buyers to track, route, and optimize traffic across advertising campaigns. €49+/month	18.8%
4	Adjust Berlin, Germany A mobile measurement and analytics platform that helps app marketers attribute installs, measure campaign performance, prevent fraud, and automate marketing activities across digital channels. Free$$$	3%
5	Branch Mountain View, California, United States A mobile linking and attribution platform that helps businesses measure marketing performance, connect customer journeys across web and mobile channels, and route users directly to relevant in-app content. $499+/month	2.8%
6	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.7%
7	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	0.6%
8	SegmentStream London, United Kingdom A cookieless analytics solution that enables the measurement of advertising ROI and other KPIs through the consolidation of first-party and third-party data.	0.6%
9	Triple Whale Columbus, Ohio, United States A cloud-based, AI-powered analytics, reporting, and attribution platform for e-commerce businesses that centralizes marketing, customer, and commerce data. Free$549+/month	0.1%
10	Etracker Hamburg, Germany A German web analytics and marketing optimization platform that enables organizations to measure website traffic, user behavior, and conversions while maintaining strong data privacy compliance. €10.80+/month	0.1%
11	Attribution San Francisco, California, United States A marketing analytics platform that provides marketers with insights to understand the cost, revenue and profit resulting from marketing programs. $$$	0.1%

👉 See Also

🌎 Marketing Attribution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 112,723 websites from Russia.
We currently track the presence of 34 marketing attribution platforms across the web.
Of these, 11 were detected on websites from Russia.
Statistics were last calculated on October 18, 2026.
For more details, see our methodology and disclaimer.