⚡ Marketing Attribution in Russia

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

Russia is a Eurasian country with a population of around 144 million people.

According to our data, marketing attribution platforms are used on 0.8% of websites from Russia.

Statistics based on 91K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in Russia in 2026, based on market share.

The most popular is Keitaro with an impressive share of 40%, followed by AppMetrica with 39.7% and AppsFlyer with 16.4%.

Keitaro 40%
AppMetrica 39.7%
AppsFlyer 16.4%
Adjust 2.9%
Branch 2.7%
Demandbase 0.6%
Epsilon 0.4%
SegmentStream 0.3%
Marketo Measure 0.1%
Usermaven 0.1%

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🚀 Highlights

Here is a list of the top platforms that are more popular in Russia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Keitaro ^(-9)
2. AppMetrica ^(-12)
4. Adjust ^(-1)
6. Demandbase ^(-2)
8. SegmentStream ^(-20)
9. Marketo Measure ^(-2)
10. Usermaven ^(-9)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of 10 marketing attribution platforms used on sites from Russia, ranked by their market share.

Rank	Name	Market share
1	Keitaro Tallinn, Estonia A self-hosted tracker that is used to manage, analyze, and optimize advertising campaigns. $50+/month	40%
2	AppMetrica Moscow, Russia A real-time mobile app analytics and ad tracking solution from Yandex that collects usage, behavior, attribution, and performance data. Free$490+/month	39.7%
3	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	16.4%
4	Adjust Berlin, Germany A dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers. Free$$$	2.9%
5	Branch Mountain View, California, United States A mobile linking and attribution platform that optimizes the customer experience and measures the impact of marketing efforts. $$$	2.7%
6	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	0.6%
7	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.4%
8	SegmentStream London, United Kingdom A cookieless analytics solution that enables the measurement of advertising ROI and other KPIs through the consolidation of first-party and third-party data.	0.3%
9	Marketo Measure San Jose, California, United States A marketing attribution solution that automatically tracks and reports on channel performance, providing visibility into which channels drive the most customer engagement. $$$	0.1%
10	Usermaven Wilmington, Delaware, United States An AI analytics and attribution tool that combines product analytics with marketing attribution to analyze user behavior and conversion paths across websites and apps. $84+/month	0.1%

👉 See Also

🌎 Marketing Attribution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 91,782 websites from Russia.
We currently track the presence of 33 marketing attribution platforms across the web.
Of these, 10 were detected on websites from Russia.
Statistics were last calculated on April 14, 2026.
For more details, see our methodology and disclaimer.