⚡ Marketing Attribution in Turkey

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

Turkey is a Eurasian country with a population of over 86 million people.

According to our data, marketing attribution platforms are used on 0.9% of websites from Turkey.

Statistics based on 36K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in Turkey in 2026, based on market share.

The most popular is Adjust, which dominates the market with an overwhelming 77.4% share.
It is followed by AppsFlyer with 6.1% and Branch with 4.6%.

Adjust 77.4%
AppsFlyer 6.1%
Branch 4.6%
Usermaven 3.5%
Triple Whale 2%
Keitaro 1.7%
Etracker 1.4%
AppMetrica 1.2%
Epsilon 0.9%
Demandbase 0.6%
Marketo Measure 0.6%
Dreamdata 0.3%
SegmentStream 0.3%
Trackdesk 0.3%

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🚀 Highlights

Here is a list of the top platforms that are more popular in Turkey than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Adjust ^(-4)
4. Usermaven ^(-15)
6. Keitaro ^(-4)
8. AppMetrica ^(-6)
12. Dreamdata ^(-8)
13. SegmentStream ^(-15)
14. Trackdesk ^(-9)
15. Tracify ^(-10)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of 15 marketing attribution platforms used on sites from Turkey, ranked by their market share.

Rank	Name	Market share
1	Adjust Berlin, Germany A dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers. Free$$$	77.4%
2	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	6.1%
3	Branch Mountain View, California, United States A mobile linking and attribution platform that optimizes the customer experience and measures the impact of marketing efforts. $$$	4.6%
4	Usermaven Wilmington, Delaware, United States An AI analytics and attribution tool that combines product analytics with marketing attribution to analyze user behavior and conversion paths across websites and apps. $84+/month	3.5%
5	Triple Whale Columbus, Ohio, United States A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard. Free$129+/month	2%
6	Keitaro Tallinn, Estonia A self-hosted tracker that is used to manage, analyze, and optimize advertising campaigns. $50+/month	1.7%
7	Etracker Hamburg, Germany A German web analytics and marketing optimization platform that enables organizations to measure website traffic, user behavior, and conversions while maintaining strong data privacy compliance. €10.80+/month	1.4%
8	AppMetrica Moscow, Russia A real-time mobile app analytics and ad tracking solution from Yandex that collects usage, behavior, attribution, and performance data. Free$490+/month	1.2%
9	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.9%
10	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	0.6%
11	Marketo Measure San Jose, California, United States A marketing attribution solution that automatically tracks and reports on channel performance, providing visibility into which channels drive the most customer engagement. $$$	0.6%
12	Dreamdata Copenhagen, Denmark A no-code revenue attribution platform that automatically collects, models and activates B2B go-to-market data to present transparent, actionable analysis. Free$999+/month	0.3%
13	SegmentStream London, United Kingdom A cookieless analytics solution that enables the measurement of advertising ROI and other KPIs through the consolidation of first-party and third-party data.	0.3%
14	Trackdesk Prague, Czech Republic Affiliate tracking software that enables companies to run and manage affiliate and referral programs while monitoring conversions and commissions. $299+/month	0.3%
15	Tracify Munich, Germany A marketing attribution platform that provides cross-device, cross-domain, Adblock-proof ad tracking. $$$	0.3%

👉 See Also

🌎 Marketing Attribution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 36,747 websites from Turkey.
We currently track the presence of 33 marketing attribution platforms across the web.
Of these, 15 were detected on websites from Turkey.
Statistics were last calculated on April 14, 2026.
For more details, see our methodology and disclaimer.