⚡ Marketing Attribution in Turkey

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

Turkey is a Eurasian country with a population of over 86 million people.

According to our data, marketing attribution platforms are used on 0.9% of websites from Turkey.

Statistics based on 38K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in Turkey in 2026, based on market share.

The most popular is Adjust, which dominates the market with an overwhelming 77.4% share.
It is followed by AppsFlyer with 5.9% and Branch with 4.8%.

Adjust 77.4%
AppsFlyer 5.9%
Branch 4.8%
Usermaven 3.4%
Triple Whale 2%
Etracker 1.7%
Keitaro 1.7%
AppMetrica 1.1%
Epsilon 0.8%
Demandbase 0.6%
Marketo Measure 0.6%
Dreamdata 0.3%
SegmentStream 0.3%
Trackdesk 0.3%

🚀 Highlights

Here is a list of the top platforms that are more popular in Turkey than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Adjust ^(-5)
4. Usermaven ^(-16)
7. Keitaro ^(-3)
8. AppMetrica ^(-6)
11. Marketo Measure ^(-1)
12. Dreamdata ^(-7)
13. SegmentStream ^(-14)
14. Trackdesk ^(-9)
15. Tracify ^(-10)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of 15 marketing attribution platforms used on sites from Turkey, ranked by their market share.

Rank	Name	Market share
1	Adjust Berlin, Germany A mobile measurement and analytics platform that helps app marketers attribute installs, measure campaign performance, prevent fraud, and automate marketing activities across digital channels. Free$$$	77.4%
2	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	5.9%
3	Branch Mountain View, California, United States A mobile linking and attribution platform that helps businesses measure marketing performance, connect customer journeys across web and mobile channels, and route users directly to relevant in-app content. $499+/month	4.8%
4	Usermaven Wilmington, Delaware, United States An AI analytics and attribution tool that combines product analytics with marketing attribution to analyze user behavior and conversion paths across websites and apps. $84+/month	3.4%
5	Triple Whale Columbus, Ohio, United States A cloud-based, AI-powered analytics, reporting, and attribution platform for e-commerce businesses that centralizes marketing, customer, and commerce data. Free$549+/month	2%
6	Etracker Hamburg, Germany A German web analytics and marketing optimization platform that enables organizations to measure website traffic, user behavior, and conversions while maintaining strong data privacy compliance. €10.80+/month	1.7%
7	Keitaro Tallinn, Estonia A self-hosted ad tracking platform that enables affiliate marketers and media buyers to track, route, and optimize traffic across advertising campaigns. €49+/month	1.7%
8	AppMetrica Moscow, Russia A real-time mobile app analytics and ad tracking solution from Yandex that collects usage, behavior, attribution, and performance data. Free$490+/month	1.1%
9	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.8%
10	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	0.6%
11	Marketo Measure San Jose, California, United States A marketing attribution platform that tracks customer interactions across online and offline channels to measure the impact of marketing activities on pipeline and revenue. $$$	0.6%
12	Dreamdata Copenhagen, Denmark A no-code revenue attribution platform that automatically collects, models and activates B2B go-to-market data to present transparent, actionable analysis. Free$999+/month	0.3%
13	SegmentStream London, United Kingdom A cookieless analytics solution that enables the measurement of advertising ROI and other KPIs through the consolidation of first-party and third-party data.	0.3%
14	Trackdesk Prague, Czech Republic Affiliate tracking software that enables companies to run and manage affiliate and referral programs while monitoring conversions and commissions. $299+/month	0.3%
15	Tracify Munich, Germany A marketing attribution platform that provides cross-device, cross-domain, Adblock-proof ad tracking. $$$	0.3%

👉 See Also

🌎 Marketing Attribution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 38,368 websites from Turkey.
We currently track the presence of 33 marketing attribution platforms across the web.
Of these, 15 were detected on websites from Turkey.
Statistics were last calculated on July 16, 2026.
For more details, see our methodology and disclaimer.