🆚 Clearbit vs. ZoomInfo WebSights

Type

Lead generation tool
Identity resolution software

About

Clearbit is a data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems.

It combines firmographic, technographic and intent data to reveal anonymous website visitors, enrich CRM and marketing records with over 100 attributes, build real-time audiences and segments, and integrate with third-party tools such as CRMs and automation platforms via APIs.

ZoomInfo WebSights is a B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website.

It identifies anonymous traffic by matching IP addresses to company profiles from ZoomInfo's B2B database, tracks visited pages and engagement signals, provides firmographic details such as industry and company size, and integrates with CRM and sales engagement platforms such as Salesforce, HubSpot, Microsoft Dynamics, Zoho CRM, and Marketo.

Headquarters

Cambridge, Massachusetts, United States
Vancouver, Washington, United States

Website

Pricing

Free version ❌
$30,000+/year
Free version ✔️ WebSights Lite, up to 10 visitor reveals per day
$15,000+/year

Categories

Lead Generation › Rank #17
Identity Resolution › Rank #8
Identity Resolution › Rank #1
Visitor Identification › Rank #6
Analytics › Rank #31

Popularity

Determined by the number of sites using each technology.

The ZoomInfo WebSights identity resolution software is 5 times more popular than Clearbit.
Total websites

Market share

Identity Resolution

Popularity by country

Determined by the number of sites detected from each country.

ZoomInfo WebSights is more popular in the United States, the United Kingdom, and Canada, while Clearbit is more popular in France, Brazil, and Lithuania.
United States
United Kingdom
Canada
Australia
France
Germany
India
Netherlands
Spain
Ireland

Awards

Popularity by domain category

Determined by the number of sites in each category.

ZoomInfo WebSights is more popular than Clearbit in all market segments.
Business
Software/Hardware
Internet Services
Marketing/Merchandising
Online Shopping
Finance/Banking
Education/Reference
Job Search
Health
Real Estate

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#1,333
View more ➝

See also

🗃️ About This Data