🆚 Clearbit vs. Demandbase

Statistics based on 3.8M+ analyzed websites. About this data
Clearbit
Demandbase

Type

Lead generation tool
Identity resolution software

About

Clearbit is a data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems.

It combines firmographic, technographic and intent data to reveal anonymous website visitors, enrich CRM and marketing records with over 100 attributes, build real-time audiences and segments, and integrate with third-party tools such as CRMs and automation platforms via APIs.

Demandbase is a B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts.

It includes a proprietary demand-side platform for programmatic advertising built specifically for B2B targeting, supports account identification and website personalization, operates a contact database with over 176 million AI-curated contacts across 195 countries, and integrates advertising, analytics, and sales activation within a single ABM workflow.

Headquarters

Cambridge, Massachusetts, United States
San Francisco, California, United States

Website

clearbit.com #448,684
demandbase.com #58,695

Pricing

Free version ❌
$30,000+/year
Free version ❌
Custom

Categories

Lead Generation › Rank #17
Lead Generation › Rank #15
Identity Resolution › Rank #8
Identity Resolution › Rank #7
Visitor Identification › Rank #6
Advertising › Rank #64
Marketing Attribution › Rank #8

Popularity

Determined by the number of sites using each technology.

The Demandbase identity resolution software is as popular as Clearbit.
Total websites

Market share

Lead Generation
Identity Resolution

Popularity by country

Determined by the number of sites detected from each country.

Demandbase is more popular in the United States, the United Kingdom, and Germany, while Clearbit is more popular in France, Australia, and India.
United States
United Kingdom
Germany
France
Australia
Canada
Netherlands
Spain
India
China

Awards

Popularity by domain category

Determined by the number of sites in each category.

Demandbase is more popular among sites focused on business, software and hardware, and marketing and merchandising, while Clearbit is more commonly used on Internet services, interactive web applications, and job search sites.
Business
Software/Hardware
Internet Services
Marketing/Merchandising
Finance/Banking
Online Shopping
Education/Reference
Health
Blogs/Wiki
Interactive Web Applications

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#35
#145
#165
#186
#363
View more ➝
Name
Rank
#20
#45
#117
#145
#151
View more ➝

See also

🗃️ About This Data