🆚 Demandbase vs. TruAudience

Type

Identity resolution software
Identity resolution software

About

Demandbase is a B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts.

It includes a proprietary demand-side platform for programmatic advertising built specifically for B2B targeting, supports account identification and website personalization, operates a contact database with over 176 million AI-curated contacts across 195 countries, and integrates advertising, analytics, and sales activation within a single ABM workflow.

TruAudience is a suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics.

Headquarters

San Francisco, California, United States
Chicago, Illinois, United States

Website

Pricing

Free version ❌
Custom
Free version ❌
$400,000/year

Categories

Identity Resolution › Rank #7
Identity Resolution › Rank #9
Lead Generation › Rank #15
Advertising › Rank #64
Marketing Attribution › Rank #8
Analytics › Rank #70

Popularity

Determined by the number of sites using each technology.

The Demandbase identity resolution software is as popular as TruAudience.
Total websites

Market share

Identity Resolution

Popularity by country

Determined by the number of sites detected from each country.

Demandbase is more popular in the United States, the United Kingdom, and Germany, while TruAudience is more popular in Canada, France, and Italy.
United States
United Kingdom
Germany
Canada
France
Italy
Australia
Netherlands
Spain
Poland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Demandbase is more popular among sites focused on business, software and hardware, and finance and banking, while TruAudience is more commonly used on online shopping, marketing and merchandising, and health sites.
Business
Online Shopping
Software/Hardware
Marketing/Merchandising
Health
Finance/Banking
Fashion/Beauty
Education/Reference
Internet Services
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#435
#484
nesine.com
#662
#1,333
View more ➝

See also

🗃️ About This Data