🆚 Lotame vs. TruAudience
- 📈 Lotame is twice as popular as TruAudience.
- 🌎 Lotame is more popular in the United States, Turkey, and the United Kingdom.
- 🌍 TruAudience is more popular in Germany, Italy, and France.
Statistics based on 3.8M+ analyzed websites. About this data
Lotame
TruAudienceType
Data management platform
Identity resolution software
About
Lotame is an end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.
TruAudience is a suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics.
Headquarters
Columbia, Maryland, United States
Chicago, Illinois, United States
Pricing
Free version ❌
Custom
Free version ❌
$400,000/year
Categories
Popularity
Determined by the number of sites using each technology.
The Lotame DMP is 2.3 times more popular than TruAudience.
Total websites
Market share
Identity Resolution
Popularity by country
Determined by the number of sites detected from each country.
Lotame is more popular in the United States, Turkey, and the United Kingdom, while TruAudience is more popular in Germany, Italy, and France.
United States
Turkey
United Kingdom
Germany
Canada
Indonesia
Italy
Australia
Netherlands
France
Awards
- 🥇 Most popular in Indonesia in the Identity Resolution category.
- 🥇 Most popular in Indonesia in the DMP category.
- 🥈 Second most popular in Turkey in the Identity Resolution category.
- 🥉 Third most popular in the United States in the DMP category.
- 🥉 Third most popular in Turkey in the DMP category.
- ⭐ 5th most popular in Germany in the Identity Resolution category.
- ⭐ 8th most popular in the United Kingdom in the Identity Resolution category.
- ⬆️ 51st most popular in the United States in the Analytics category.
- ⬆️ 56th most popular in Germany in the Analytics category.
- ⬆️ 69th most popular in the United Kingdom in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Lotame is more popular among sites focused on general news, business, and finance and banking, while TruAudience is more commonly used on online shopping, marketing and merchandising, and fashion and beauty sites.
General News
Business
Online Shopping
Marketing/Merchandising
Fashion/Beauty
Health
Finance/Banking
Entertainment
Education/Reference
Blogs/Wiki
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,896,634 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.