⚡ Identity Resolution Software in Italy

Identity resolution software matches data from multiple sources to create a unified profile of a user or company across devices, websites, and platforms by linking identifiers such as email addresses, cookies, and device IDs.

Italy is a Southern European country with a population of around 59 million people.

According to our statistics, identity resolution software is used on 0.4% of websites from Italy.

Statistics based on 89K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top identity resolution software in Italy in 2026, based on market share.

The most popular is LiveRamp with a share of 23%, followed by Leadfeeder with 22.4% and ID5 with 21.5%.

LiveRamp 23%
Leadfeeder 22.4%
ID5 21.5%
Leadinfo 18.2%
TruAudience 8.7%
Lotame 5.1%
Epsilon 4.5%
ZoomInfo WebSights 3%
Demandbase 2.7%
Lead Forensics 2.4%
Wunderkind 2.1%
Fingerprint 1.8%
Apollo 1.8%
Visitor Queue 1.5%
Zeotap 1.5%

🚀 Highlights

Here is a list of the top solutions that is more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

1. LiveRamp ^(-2)
3. ID5 ^(-3)
4. Leadinfo ^(-1)
5. TruAudience ^(-5)
7. Epsilon ^(-1)
9. Demandbase ^(-2)
11. Wunderkind ^(-1)
12. Fingerprint ^(-3)
14. Visitor Queue ^(-5)
15. Zeotap ^(-15)

✨ Best Identity Resolution Software

Below is a more detailed list of the top 25 of the 26 identity resolution software solutions used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	LiveRamp San Francisco, California, United States A data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems. $5,000+/month	23%
2	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	22.4%
3	ID5 London, United Kingdom An omnichannel identity platform that enables addressable advertising by helping publishers and advertisers recognize users across websites, mobile apps, and other digital properties. $$$	21.5%
4	Leadinfo Capelle aan den IJssel, Netherlands A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects. $107+/month	18.2%
5	TruAudience Chicago, Illinois, United States A suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics. $400,000/year	8.7%
6	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	5.1%
7	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	4.5%
8	ZoomInfo WebSights Vancouver, Washington, United States A B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website. Free$15,000+/year	3%
9	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	2.7%
10	Lead Forensics London, United Kingdom A B2B website visitor identification and lead generation platform that reveals the companies behind anonymous website traffic and converts them into actionable sales leads. $6,000+/year	2.4%
11	Wunderkind New York, United States A performance marketing platform that uses identity data and AI decisioning to help brands, publishers, and advertisers recognize users and deliver personalized messages across digital channels. $$$	2.1%
12	Fingerprint Chicago, Illinois, United States A commercial browser fingerprinting solution that queries browser attributes and computes a hashed visitor identifier from them. FreeOpen source$99+/month	1.8%
13	Apollo Covina, California, United States A sales intelligence and engagement platform designed to give sales teams and marketers the tools they need to efficiently find, engage, and convert prospects. Free$59+/month	1.8%
14	Visitor Queue London, Ontario, Canada A B2B online website visitor tracker that tells you the contact details of the businesses that visit your website. $39+/month	1.5%
15	Zeotap Berlin, Germany An customer data platform that empowers brands to integrate, unify, segment and orchestrate customer data, featuring drag-and-drop interface for data management, out-of-the-box machine learning models, and cookieless ID support. $$$	1.5%
16	Spotler The Hague, Netherlands A marketing and customer engagement platform specializing in email marketing and marketing automation. £300+/month	0.6%
17	Whois Visiting Northampton, United Kingdom A qualitative data platform that identifies companies visiting your website using reverse IP tracking. $69+/month	0.6%
18	SalesViewer Bochum, Germany A sales tracking and lead generation platform that identifies anonymous website visitors and translates their visits into B2B sales and marketing signals. €99+/month	0.6%
19	Claritas Cincinnati, Ohio, United States An omnichannel marketing and audience intelligence platform that helps organizations analyze consumer behavior and build targeted audiences for advertising and customer acquisition. $1,645+/year	0.3%
20	CustomerLabs Chennai, Tamil Nadu, India A first-party data platform that provides data collection, management, and activation across platforms. $99+/month	0.3%
21	OnAudience London, United Kingdom Empowers AdTech and MarTech ecosystems by providing privacy-safe mobile, desktop, and CTV data based on cookieless solutions. $500+/month	0.3%
22	Warmly Houston, Texas, United States A solution that identifies individuals and businesses visiting your site and automates personalized outreach to them. $10,100+/year	0.3%
23	User.com Hem, France A business intelligence and marketing automation platform that includes omnichannel CRM, conversational support, and email marketing tools. $$$	0.3%
24	Lytics Portland, Oregon, United States A customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance. Free$500+/month	0.3%
25	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.3%

👉 See Also

🌎 Identity Resolution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 89,147 websites from Italy.
We currently track the presence of 34 identity resolution software solutions across the web.
Of these, 26 were detected on websites from Italy.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.