🆚 ID5 vs. RB2B
- 📈 RB2B is slightly more popular than ID5.
- 🌎 RB2B is more popular in the United States, Canada, and India.
- 🌍 ID5 is more popular in Turkey, the United Kingdom, and Germany.
ID5
RB2BType
About
ID5 is an omnichannel identity platform that enables addressable advertising by helping publishers and advertisers recognize users across websites, mobile apps, and other digital properties.
It generates a pseudonymous ID5 ID from consented signals using machine learning, builds an identity graph that links devices, individuals, and households, supports audience targeting, frequency capping, cross-device measurement and attribution, and operates in cookieless contexts.
RB2B is a B2B website visitor identification platform that resolves anonymous traffic into individual visitor profiles, including names, 
LinkedIn profiles, job titles, and business emails.
It identifies US visitors at a claimed 70 to 80 percent match rate, returns company-level profiles for international traffic, sends real-time 
Slack alerts, and offers premium resolution on the Pro+ plan for broader match coverage.
Headquarters
Pricing
(300+ resolutions) $79/month
(600+ resolutions) $149+/month
(600+ resolutions) $199+/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in Turkey in the Identity Resolution category.
- 🥇 Most popular in France in the Identity Resolution category.
- 🥇 Most popular in Italy in the Identity Resolution category.
- 🥇 Most popular in Spain in the Identity Resolution category.
- 🥈 Second most popular in Germany in the Identity Resolution category.
- 🥇 Most popular in India in the Identity Resolution category.
- 🥈 Second most popular in the United States in the Visitor Identification category.
- 🥉 Third most popular in the United States in the Identity Resolution category.
- ⭐ 4th most popular in India in the Visitor Identification category.
- ⭐ 4th most popular in Canada in the Visitor Identification category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,896,634 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.