Yieldlab

Virtual Minds, Freiburg im Breisgau, Germany

Yieldlab is a German supply-side platform that enables publishers and media companies to automate real-time monetization of digital advertising inventory across programmatic channels.

It provides yield optimization, private marketplace management, header bidding, and cross-channel monetization for display, mobile, video, and connected TV.

The platform operates on German-based infrastructure focused on European privacy and compliance standards.

According to our data, Yieldlab ranks 98th among the online advertising platforms we track.
It has 0.1% of the advertising market share and is detected on 0.02% of all websites.

It is especially popular in Germany, appearing on 0.05% of all websites in the country.

πŸ“Š Rankings and Market Share

πŸ† Yieldlab Awards

⚑ Sites Using Yieldlab

We have data on 657 websites that use Yieldlab advertising technology. Here is a list of some of the top ranked ones.

The highest rated site using Yieldlab is nesine.com.

#WebsiteRankCountryLanguage
1 nesine.com #721 Turkey Turkish
2 paypay.ne.jp #1,874 Japan Japanese
3 lidl.de #2,628 Germany German
4 olx.ro #2,744 Romania Romanian
5 coach.com #3,756 United States English
6 entel.cl #5,918 Chile Spanish
7 ibs.it #6,271 Italy Italian
8 france-renov.gouv.fr #6,548 France French
9 primor.eu #6,743 Spain Spanish
10 finecobank.com #6,858 Italy Italian
11 lidl.pl #7,554 Poland Polish
12 ugg.com #7,621 United States American English
13 lidl.cz #8,382 Czech Republic Czech
14 libraccio.it #8,477 Italy Italian
15 loaded.com #9,183 United Kingdom English
16 emlakjet.com #9,617 Turkey Turkish
17 overstock.com #11,097 United States English
18 netgear.com #12,264 American English
19 delonghi.com #17,109 United States American English
20 lidl.nl #20,173 Netherlands Dutch

πŸ“ˆ Usage Statistics

Most of the sites that use Yieldlab:

Most of the sites using Yieldlab are from Germany, France, and the United Kingdom.

  • Germany 20.5%
  • France 10.2%
  • United Kingdom 10%
  • Italy 8.1%
  • United States 7.6%
  • Poland 5.8%
  • Spain 5.5%
  • Netherlands 4.7%
  • Switzerland 2.6%
  • Other 25%

Most Yieldlab users speak English, German, or French.

  • English 32.9%
  • German 18.3%
  • French 12.2%
  • Italian 7%
  • Dutch 5.2%
  • Polish 5%
  • Spanish 4.7%
  • Portuguese 1.8%
  • Turkish 1.8%
  • Other 11.1%

Yieldlab advertising technology is especially popular on .com, .de, and .co.uk top-level domains.

  • .com 31.2%
  • .de 12.3%
  • .co.uk 5.8%
  • .it 5%
  • .fr 4.6%
  • .nl 3.7%
  • .pl 3.7%
  • .ch 2.6%
  • .at 2.3%
  • Other 28.8%

The primary market segments for websites utilizing Yieldlab include online shopping, fashion and beauty, and business.

  • Online Shopping 33.6%
  • Fashion/Beauty 14.1%
  • Business 12.3%
  • Marketing/Merchandising 11.7%
  • Finance/Banking 3.2%
  • Real Estate 2.9%
  • Travel 2.9%
  • Health 2.7%
  • Entertainment 2.1%
  • Other 14.5%

πŸ•΅οΈ Similar Technologies

These are some of the best Yieldlab alternatives.

RankName
9
Criteo
Paris, France

A French performance advertising platform focused on commerce media and retargeting.

21
Magnite
New York, United States

An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.

121
Smartclip
Hamburg, Germany

Enables privacy-first advertising across TV, online and audio, providing European broadcasters with cutting-edge adtech solutions.

142
Traffective
Munich, Germany

A German programmatic advertising and monetization platform.

165
Yieldlove
Hamburg, Germany

A programmatic advertising and revenue optimization platform that helps publishers maximize advertising yield across display, AMP, and in-app inventory through managed header bidding and ad stack optimization.

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πŸ’¬ Frequently Asked Questions

What is the company behind Yieldlab?

Yieldlab is owned by Virtual Minds GmbH, headquartered in Freiburg im Breisgau, Germany.

Which country uses Yieldlab the most?

The majority of Yieldlab users are from Germany.

Who uses Yieldlab?

According to our data, Yieldlab is used on hundreds of sites, including such established ones as paypay.ne.jp, lidl.de, and olx.ro.

How does Yieldlab stack up against the competition?

Yieldlab is a moderately popular advertising technology, ranking ahead of 104 other online advertising platforms we track.

What are the alternatives to Yieldlab?

Alternatives and possible competitors to Yieldlab may include Yieldlove, Smartclip, and Traffective.

πŸ‘‰ See Also

πŸ—ƒοΈ About This Data