Yieldlab

Virtual Minds, Freiburg im Breisgau, Germany

Yieldlab is a German supply-side platform that enables publishers and media companies to automate real-time monetization of digital advertising inventory across programmatic channels.

It provides yield optimization, private marketplace management, header bidding, and cross-channel monetization for display, mobile, video, and connected TV.

The platform operates on German-based infrastructure focused on European privacy and compliance standards.

According to our data, Yieldlab ranks 97th among the online advertising platforms we track.
It has 0.1% of the advertising market share and is detected on 0.02% of all websites.

πŸ“Š Rankings and Market Share

πŸ† Yieldlab Awards

⚑ Sites Using Yieldlab

We have data on 559 websites that use Yieldlab advertising technology. Here is a list of some of the top ranked ones.

The highest rated site using Yieldlab is nesine.com.

#WebsiteRankCountryLanguage
1 nesine.com #662 Turkey Turkish
2 lidl.de #2,417 Germany German
3 olx.ro #2,596 Romania Romanian
4 primor.eu #2,831 Spain Spanish
5 ugg.com #2,894 United States American English
6 overstock.com #3,799 United States English
7 paypay.ne.jp #3,863 Japan Japanese
8 loaded.com #4,061 American English
9 emlakjet.com #4,299 Turkey Turkish
10 avianca.com #5,425 Colombia Spanish
11 coach.com #6,591 United States English
12 netgear.com #6,951 American English
13 entel.cl #7,058 Chile Spanish
14 delonghi.com #7,445 American English
15 finecobank.com #7,541 Italy Italian
16 olx.bg #7,571 Bulgaria Bulgarian
17 hugoboss.com #7,631 Germany American English
18 lidl.nl #8,904 Netherlands Dutch
19 lidl.pl #9,281 Poland Polish
20 lidl.cz #9,318 Czech Republic Czech

πŸ“ˆ Usage Statistics

Most of the sites that use Yieldlab:

Most of the sites using Yieldlab are from Germany, France, and Italy.

  • Germany 22.7%
  • France 10.5%
  • Italy 9.9%
  • United Kingdom 7.6%
  • United States 5.7%
  • Poland 5.5%
  • Spain 5.3%
  • Netherlands 5%
  • Austria 2.1%
  • Other 25.7%

Most Yieldlab users speak English, German, or French.

  • English 30.2%
  • German 16.6%
  • French 12.5%
  • Italian 8.4%
  • Dutch 5.5%
  • Polish 5%
  • Spanish 4.7%
  • Portuguese 2.1%
  • Turkish 2.1%
  • Other 12.9%

Yieldlab advertising technology is especially popular on .com, .de, and .it top-level domains.

  • .com 30.8%
  • .de 11.6%
  • .it 5.9%
  • .co.uk 5.2%
  • .fr 5%
  • .nl 4.1%
  • .pl 3.8%
  • .es 2.1%
  • .ch 2.1%
  • Other 29.4%

The primary market segments for websites utilizing Yieldlab include online shopping, fashion and beauty, and marketing and merchandising.

  • Online Shopping 33.9%
  • Fashion/Beauty 13.5%
  • Marketing/Merchandising 12.1%
  • Business 11.6%
  • Real Estate 3.9%
  • Travel 3.6%
  • Finance/Banking 2.8%
  • Health 2.2%
  • Software/Hardware 2.2%
  • Other 14.2%

πŸ•΅οΈ Similar Technologies

These are some of the best Yieldlab alternatives.

RankName
9
Criteo
Paris, France

A French performance advertising platform focused on commerce media and retargeting.

21
Magnite
New York, United States

An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.

123
Smartclip
Hamburg, Germany

Enables privacy-first advertising across TV, online and audio, providing European broadcasters with cutting-edge adtech solutions.

135
Traffective
Munich, Germany

A German programmatic advertising and monetization platform.

165
Yieldlove
Hamburg, Germany

A programmatic advertising and revenue optimization platform that helps publishers maximize advertising yield across display, AMP, and in-app inventory through managed header bidding and ad stack optimization.

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πŸ’¬ Frequently Asked Questions

What is the company behind Yieldlab?

Yieldlab is owned by Virtual Minds GmbH, headquartered in Freiburg im Breisgau, Germany.

Which country uses Yieldlab the most?

The majority of Yieldlab users are from Germany.

Who uses Yieldlab?

According to our data, Yieldlab is used on hundreds of sites, including such established ones as lidl.de, olx.ro, and primor.eu.

How does Yieldlab stack up against the competition?

Yieldlab is a moderately popular advertising technology, ranking ahead of 101 other online advertising platforms we track.

What are the alternatives to Yieldlab?

Alternatives and possible competitors to Yieldlab may include Yieldlove, Smartclip, and Traffective.

πŸ‘‰ See Also

πŸ—ƒοΈ About This Data