Yieldlab

Virtual Minds, Freiburg im Breisgau, Germany

Yieldlab is a German supply-side platform that enables publishers and media companies to automate real-time monetization of digital advertising inventory across programmatic channels.

It provides yield optimization, private marketplace management, header bidding, and cross-channel monetization for display, mobile, video, and connected TV.

The platform operates on German-based infrastructure focused on European privacy and compliance standards.

According to our data, Yieldlab ranks 98th among the online advertising platforms we track.
It has 0.1% of the advertising market share and is detected on 0.02% of all websites.

πŸ“Š Rankings and Market Share

πŸ† Yieldlab Awards

⚑ Sites Using Yieldlab

We have data on 554 websites that use Yieldlab advertising technology. Here is a list of some of the top ranked ones.

The highest rated site using Yieldlab is nesine.com.

#WebsiteRankCountryLanguage
1 nesine.com #662 Turkey Turkish
2 tvspielfilm.de #2,173 Germany German
3 lidl.de #2,417 Germany German
4 olx.ro #2,596 Romania Romanian
5 primor.eu #2,831 Spain Spanish
6 overstock.com #3,799 United States American English
7 paypay.ne.jp #3,863 Japan Japanese
8 loaded.com #4,061 United Kingdom English
9 avianca.com #5,425 Colombia Spanish
10 entel.cl #7,058 Chile Spanish
11 delonghi.com #7,445 American English
12 finecobank.com #7,541 Italy Italian
13 olx.bg #7,571 Bulgaria Bulgarian
14 hugoboss.com #7,631 Germany American English
15 lidl.nl #8,904 Netherlands Dutch
16 lidl.pl #9,281 Poland Polish
17 lidl.cz #9,318 Czech Republic Czech
18 ibs.it #12,060 Italy Italian
19 spreadshirt.com #12,178 Germany English
20 bitso.com #12,478 English

πŸ“ˆ Usage Statistics

Most of the sites that use Yieldlab:

Most of the sites using Yieldlab are from Germany, France, and Italy.

  • Germany 23.4%
  • France 10.2%
  • Italy 9.8%
  • United Kingdom 8%
  • Poland 5.4%
  • Netherlands 5.2%
  • Spain 5.2%
  • United States 5.2%
  • Austria 2.3%
  • Other 25.3%

Most Yieldlab users speak English, German, or French.

  • English 29.2%
  • German 17.5%
  • French 12.6%
  • Italian 8.5%
  • Dutch 5.6%
  • Polish 4.9%
  • Spanish 4.5%
  • Portuguese 2.2%
  • Turkish 2%
  • Other 13%

Yieldlab advertising technology is especially popular on .com, .de, and .it top-level domains.

  • .com 29.4%
  • .de 12.3%
  • .it 6%
  • .fr 5.2%
  • .co.uk 5.2%
  • .nl 4.2%
  • .pl 3.6%
  • .ch 2.2%
  • .be 2.2%
  • Other 29.7%

The primary market segments for websites utilizing Yieldlab include online shopping, fashion and beauty, and marketing and merchandising.

  • Online Shopping 34.4%
  • Fashion/Beauty 14%
  • Marketing/Merchandising 12.3%
  • Business 11.7%
  • Real Estate 3.6%
  • Travel 3.6%
  • Finance/Banking 2.8%
  • Health 2.2%
  • Entertainment 2%
  • Other 13.4%

πŸ•΅οΈ Similar Technologies

These are some of the best Yieldlab alternatives.

RankName
9
Criteo
Paris, France

A French performance advertising platform focused on commerce media and retargeting.

21
Magnite
New York, United States

An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.

124
Smartclip
Hamburg, Germany

Enables privacy-first advertising across TV, online and audio, providing European broadcasters with cutting-edge adtech solutions.

134
Traffective
Munich, Germany

A German programmatic advertising and monetization platform.

164
Yieldlove
Hamburg, Germany

A programmatic advertising and revenue optimization platform that helps publishers maximize advertising yield across display, AMP, and in-app inventory through managed header bidding and ad stack optimization.

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πŸ’¬ Frequently Asked Questions

What is the company behind Yieldlab?

Yieldlab is owned by Virtual Minds GmbH, headquartered in Freiburg im Breisgau, Germany.

Which country uses Yieldlab the most?

The majority of Yieldlab users are from Germany.

Who uses Yieldlab?

According to our data, Yieldlab is used on hundreds of sites, including such established ones as tvspielfilm.de, lidl.de, and olx.ro.

How does Yieldlab stack up against the competition?

Yieldlab is a moderately popular advertising technology, ranking ahead of 100 other online advertising platforms we track.

What are the alternatives to Yieldlab?

Alternatives and possible competitors to Yieldlab may include Yieldlove, Smartclip, and Traffective.

πŸ‘‰ See Also

πŸ—ƒοΈ About This Data