🆚 PubMatic vs. Yieldlab
- 📈 PubMatic is much more popular than Yieldlab.
- 🌍 PubMatic is more popular in all countries.
- ⭐ Yieldlab is particularly popular in Germany.
PubMatic
YieldlabType
About
PubMatic is a supply-side programmatic advertising platform that enables digital publishers to sell advertising inventory through automated auctions and direct deals.
It provides header bidding, private marketplaces, guaranteed deals, supply path optimization, curated inventory packages, identity solutions, and infrastructure operated on its own global cloud platform.
Yieldlab is a German supply-side platform that enables publishers and media companies to automate real-time monetization of digital advertising inventory across programmatic channels.
It provides yield optimization, private marketplace management, header bidding, and cross-channel monetization for display, mobile, video, and connected TV.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🔥 12nd most popular in Turkey in the Advertising category.
- 🔥 16th most popular in India in the Advertising category.
- ⬆️ 23rd most popular in Brazil in the Advertising category.
- ⬆️ 24th most popular in the United States in the Advertising category.
- ⬆️ 24th most popular in the Netherlands in the Advertising category.
- ⬆️ 36th most popular in Germany in the Advertising category.
- ⬆️ 45th most popular in Italy in the Advertising category.
- ⬆️ 49th most popular in France in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
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OpenX
Nexxen
Smartclip
Traffective
Yieldlove🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,604,716 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.