🆚 PubMatic vs. Yieldlab
- 📈 PubMatic is much more popular than Yieldlab.
- 🌍 PubMatic is more popular in all countries.
- ⭐ Yieldlab is particularly popular in Germany.
Statistics based on 3.5M+ analyzed websites. About this data
YieldlabType
Advertising technology
Advertising technology
About
PubMatic is a supply-side programmatic advertising platform.
Yieldlab is a German supply-side platform that enables publishers and media companies to automate real-time monetization of digital advertising inventory across programmatic channels.
It provides yield optimization, private marketplace management, header bidding, and cross-channel monetization for display, mobile, video, and connected TV.
Headquarters
Redwood City, California, United States
Freiburg im Breisgau, Germany
Categories
Advertising › Rank #27
Advertising › Rank #98
Popularity
Determined by the number of sites using each technology.
PubMatic advertising technology is 8 times more popular than Yieldlab.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
PubMatic is more popular than Yieldlab in all countries.
United States
Germany
Turkey
United Kingdom
France
Italy
Spain
India
Poland
Netherlands
Awards
- 🔥 12nd most popular in Turkey in the Advertising category.
- 🔥 16th most popular in India in the Advertising category.
- 🔥 18th most popular in Indonesia in the Advertising category.
- 🔥 19th most popular in the Czech Republic in the Advertising category.
- 🔥 20th most popular in Sweden in the Advertising category.
- ⬆️ 36th most popular in Germany in the Advertising category.
- ⬆️ 42nd most popular in the Netherlands in the Advertising category.
- ⬆️ 44th most popular in Italy in the Advertising category.
- ⬆️ 49th most popular in Poland in the Advertising category.
- ⬆️ 50th most popular in France in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
PubMatic is more popular than Yieldlab in all market segments.
Online Shopping
General News
Blogs/Wiki
Business
Marketing/Merchandising
Fashion/Beauty
Entertainment
Finance/Banking
Travel
Sports
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
Magnite
OpenX
Nexxen
Smartclip
Traffective
Yieldlove🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,795 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.