🆚 Traffective vs. Yieldlab
- 📈 Yieldlab is three times more popular than Traffective.
- 🌍 Yieldlab is more popular in France, the United Kingdom, and Italy.
- 🌍 Traffective is more popular in Germany and Austria.
Statistics based on 3.8M+ analyzed websites. About this data
Type
Advertising technology
Advertising technology
About
Traffective is a German programmatic advertising and monetization platform.
Yieldlab is a German supply-side platform that enables publishers and media companies to automate real-time monetization of digital advertising inventory across programmatic channels.
It provides yield optimization, private marketplace management, header bidding, and cross-channel monetization for display, mobile, video, and connected TV.
Headquarters
Munich, Germany
Freiburg im Breisgau, Germany
Categories
Advertising › Rank #138
Advertising › Rank #97
Popularity
Determined by the number of sites using each technology.
Yieldlab advertising technology is 2.6 times more popular than Traffective.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Yieldlab is more popular in France, the United Kingdom, and Italy, while Traffective is more popular in Germany and Austria.
Germany
France
United Kingdom
Italy
Spain
United States
Poland
Austria
Netherlands
Switzerland
Awards
- ⬆️ 26th most popular in Germany in the Advertising category.
- ⬆️ 36th most popular in Germany in the Advertising category.
- ⬆️ 42nd most popular in France in the Advertising category.
- ⬆️ 61st most popular in the United Kingdom in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Yieldlab is more popular among sites focused on online shopping, fashion and beauty, and marketing and merchandising, while Traffective is more commonly used on general news, blogs and wiki, and sports sites.
Online Shopping
General News
Fashion/Beauty
Marketing/Merchandising
Business
Health
Blogs/Wiki
Sports
Entertainment
Finance/Banking
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.
Traffective
Yieldlab




