Online Advertising Platforms Ranked #51–#75 in the United States by Market Share (2026)

📈 Online Advertising Platforms Ranked #51–#75 in the United States

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

The United States of America (USA) is a North American country with a population of over 341 million people.

Statistics based on 600K+ analyzed websites. About this data

The following list shows the online advertising platforms ranked from 51st to 75th out of 186 used on websites in the United States.

Rank	Name	Market share
51	ID5 London, United Kingdom An omnichannel identity platform that enables addressable advertising by helping publishers and advertisers recognize users across websites, mobile apps, and other digital properties. $$$	0.4%
52	Journey New York, United States An ad management platform built on the same ad-serving and optimization technology as Mediavine and designed for smaller or emerging publishers. $$$	0.4%
53	MediaMath New York, United States An omnichannel demand-side platform that offers a rich set of capabilities for marketers to manage and execute their campaigns.	0.3%
54	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	0.3%
55	Freestar Scottsdale, Arizona, United States Offers header bidding technology that maximizes programmatic monetization for enterprise publishers.	0.3%
56	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	0.3%
57	Equativ Paris, France Offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.	0.3%
58	Nativo El Segundo, California, United States A SaaS platform that provides a comprehensive, fully integrated native and content advertising technology stack.	0.3%
59	Dstillery New York, United States A custom audience solutions platform that uses AI to build targeted advertising audiences.	0.3%
60	Google Interactive Media Ads Mountain View, California, United States Enable publishers to request ads from any VAST-compliant ad server and manage ad playback.	0.3%
61	Integral Ad Science New York, United States A global media measurement and optimization platform that analyzes the value of digital advertising placements. $$$	0.3%
62	SheMedia Los Angeles, California, United States A women's media platform and ad network that helps publishers and influencers monetize their content and grow their audience.	0.3%
63	Amazon Ad Server Seattle, Washington, United States A global, multi-channel ad server used to create, distribute, customize, measure, and optimize campaigns.	0.3%
64	InMobi Bengaluru, India A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.	0.3%
65	FreeWheel New York, United States A global technology platform for TV and video advertising.	0.3%
66	VigLink San Francisco, California, United States A content monetization platform that automatically inserts affiliate links to products relevant to the content.	0.2%
67	Adsterra Limassol, Cyprus An advertising network that has been connecting brands and marketers through world-class advertising and monetization solutions since 2013.	0.2%
68	ExoClick Barcelona, Spain A global online advertising network that specializes in adult traffic.	0.2%
69	BuySellAds Boston, Massachusetts, United States A contextual advertising platform that also sells ad space on partner websites through a self-serve marketplace.	0.2%
70	Viant DSP Irvine, California, United States A demand-side platform that enables marketers to plan, execute and measure programmatic advertising campaigns in a single platform. $$$	0.2%
71	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	0.2%
72	Connatix New York, United States A full-stack video platform that helps publishers deliver and monetize video, while providing advertisers with premium video inventory and a collection of data intelligence solutions. $$$	0.2%
73	Marin San Francisco, California, United States Performance marketing software that allows you to optimize and automate your PPC programs across multiple ad platforms. $500+/month	0.2%
74	MGID Santa Monica, California, United States A performance-driven platform for real-time buying, selling and management of native ads.	0.2%
75	Prebid.js New York, United States An open-source library for publishers to quickly implement header bidding advertising. FreeOpen source	0.2%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 600,887 websites from the United States.
We currently track the presence of 198 online advertising platforms across the web.
Of these, 186 were detected on websites from the United States.
Statistics were last calculated on May 21, 2026.
For more details, see our methodology and disclaimer.