🆚 Amazon Advertising vs. Google Marketing Platform
- 📈 Google Marketing Platform is as popular as Amazon Advertising.
- 🌍 Google Marketing Platform is more popular in Japan, Spain, and France.
- 🌎 Amazon Advertising is more popular in the United States, the United Kingdom, and Germany.
Statistics based on 3.8M+ analyzed websites. About this data
Amazon Advertising
Google Marketing PlatformType
Advertising technology
Advertising technology
About
Amazon Advertising is a pay-per-click advertising platform used to display ads on Amazon.com, IMDb, 
Twitch, and other sites.
Google Marketing Platform is an enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.
It integrates advertising tools such as Campaign Manager 360, Display & Video 360, and Search Ads 360 with analytics tools including 
Analytics 360, 
Tag Manager 360, and 
Data Studio.
Headquarters
Seattle, Washington, United States
Mountain View, California, United States
Categories
Advertising › Rank #11
Advertising › Rank #10
Popularity
Determined by the number of sites using each technology.
Google Marketing Platform advertising technology is as popular as Amazon Advertising.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Google Marketing Platform is more popular in Japan, Spain, and France, while Amazon Advertising is more popular in the United States, the United Kingdom, and Germany.
United States
Japan
United Kingdom
Germany
Canada
Spain
France
Turkey
Australia
Netherlands
Awards
- ⭐ 8th most popular in Japan in the Advertising category.
- ⭐ 8th most popular in Indonesia in the Advertising category.
- ⭐ 8th most popular in Mexico in the Advertising category.
- ⭐ 9th most popular in the United States in the Advertising category.
- ⭐ 9th most popular in the United Kingdom in the Advertising category.
- 🥉 Third most popular in Japan in the Advertising category.
- ⭐ 5th most popular in Singapore in the Advertising category.
- ⭐ 7th most popular in Hong Kong in the Advertising category.
- ⭐ 8th most popular in New Zealand in the Advertising category.
- ⭐ 8th most popular in Taiwan in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Google Marketing Platform is more popular among sites focused on business, finance and banking, and health, while Amazon Advertising is more commonly used on general news, blogs and wiki, and marketing and merchandising sites.
General News
Blogs/Wiki
Business
Marketing/Merchandising
Entertainment
Online Shopping
Sports
Finance/Banking
Education/Reference
Health
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.