🆚 Amazon Advertising vs. Google Marketing Platform
- 📈 Amazon Advertising is slightly more popular than Google Marketing Platform.
- 🌎 Amazon Advertising is more popular in the United States, the United Kingdom, and Germany.
- 🌍 Google Marketing Platform is more popular in Japan, France, and Australia.
Statistics based on 3.3M+ analyzed websites. About this data
Amazon Advertising
Google Marketing PlatformType
Advertising technology
Advertising technology
About
Amazon Advertising is a pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.
Google Marketing Platform is an enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.
It integrates advertising tools such as Campaign Manager 360, Display & Video 360, and Search Ads 360 with analytics tools including 
Analytics 360, 
Tag Manager 360, and 
Data Studio.
Headquarters
Seattle, Washington, United States
Mountain View, California, United States
Categories
Advertising › Rank #10
Advertising › Rank #12
Popularity
Determined by the number of sites using each technology.
Amazon Advertising technology is 1.1 times more popular than Google Marketing Platform.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Amazon Advertising is more popular in the United States, the United Kingdom, and Germany, while Google Marketing Platform is more popular in Japan, France, and Australia.
United States
Japan
United Kingdom
Germany
Canada
Spain
France
Turkey
India
Australia
Awards
- ⭐ 7th most popular in Indonesia in the Advertising category.
- ⭐ 7th most popular in Mexico in the Advertising category.
- ⭐ 8th most popular in the United States in the Advertising category.
- ⭐ 8th most popular in Japan in the Advertising category.
- ⭐ 9th most popular in Canada in the Advertising category.
- 🥉 Third most popular in Japan in the Advertising category.
- ⭐ 7th most popular in Singapore in the Advertising category.
- ⭐ 7th most popular in the United Arab Emirates in the Advertising category.
- ⭐ 8th most popular in Taiwan in the Advertising category.
- ⭐ 8th most popular in Hong Kong in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Amazon Advertising is more popular among sites focused on general news, blogs and wiki, and entertainment, while Google Marketing Platform is more commonly used on business, finance and banking, and Internet services sites.
General News
Blogs/Wiki
Business
Entertainment
Marketing/Merchandising
Sports
Online Shopping
Finance/Banking
Education/Reference
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Google AdSense
Microsoft Advertising
Ezoic
Criteo🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.