🆚 Amazon Advertising vs. Criteo
- 📈 Criteo is noticeably more popular than Amazon Advertising.
- 🌍 Criteo is more popular in Germany, France, and Korea.
- 🌎 Amazon Advertising is more popular in the United States, the United Kingdom, and Japan.
Statistics based on 3.3M+ analyzed websites. About this data
Amazon Advertising
CriteoType
Advertising technology
Advertising technology
About
Amazon Advertising is a pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.
Criteo is a French performance advertising platform focused on commerce media and retargeting.
Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.
Headquarters
Seattle, Washington, United States
Paris, France
Categories
Advertising › Rank #10
Advertising › Rank #9
Popularity
Determined by the number of sites using each technology.
Criteo advertising technology is 1.3 times more popular than Amazon Advertising.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Criteo is more popular in Germany, France, and Korea, while Amazon Advertising is more popular in the United States, the United Kingdom, and Japan.
United States
United Kingdom
Japan
Germany
France
Korea
Turkey
Spain
Italy
Canada
Awards
- ⭐ 7th most popular in Indonesia in the Advertising category.
- ⭐ 7th most popular in Mexico in the Advertising category.
- ⭐ 8th most popular in the United States in the Advertising category.
- ⭐ 8th most popular in Japan in the Advertising category.
- ⭐ 9th most popular in Canada in the Advertising category.
- 🥉 Third most popular in Korea in the Advertising category.
- ⭐ 4th most popular in Turkey in the Advertising category.
- ⭐ 6th most popular in Italy in the Advertising category.
- ⭐ 7th most popular in France in the Advertising category.
- ⭐ 7th most popular in Spain in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Criteo is more popular among sites focused on blogs and wiki, online shopping, and marketing and merchandising, while Amazon Advertising is more commonly used on general news, entertainment, and sports sites.
Blogs/Wiki
General News
Online Shopping
Marketing/Merchandising
Entertainment
Business
Fashion/Beauty
Sports
Travel
Recreation/Hobbies
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Google AdSense
Microsoft Advertising
Google Ad Manager
Ezoic
Magnite
OpenX
Nexxen🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.