🆚 Adobe Advertising vs. Google Marketing Platform

📈 Google Marketing Platform is noticeably more popular than Adobe Advertising.
🌍 Google Marketing Platform is more popular in Japan, Spain, and Canada.
🌎 Adobe Advertising is more popular in the United States, the United Kingdom, and Germany.

Statistics based on 3.5M+ analyzed websites. About this data

Adobe Advertising

Google Marketing Platform

Type

Advertising technology

About

Adobe Advertising is a cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.

Google Marketing Platform is an enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.

It integrates advertising tools such as Campaign Manager 360, Display & Video 360, and Search Ads 360 with analytics tools including Analytics 360, Tag Manager 360, and Data Studio.

Headquarters

San Jose, California, United States

Mountain View, California, United States

Website

business.adobe.com

marketingplatform.google.com

Popularity

Determined by the number of sites using each technology.

Google Marketing Platform advertising technology is 1.3 times more popular than Adobe Advertising.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Google Marketing Platform is more popular in Japan, Spain, and Canada, while Adobe Advertising is more popular in the United States, the United Kingdom, and Germany.

Japan

United States

United Kingdom

Germany

Netherlands

France

Australia

Spain

Italy

Poland

Awards

⭐ 6th most popular in Chile in the Advertising category.
⭐ 6th most popular in Serbia in the Advertising category.
⭐ 7th most popular in the Netherlands in the Advertising category.
⭐ 7th most popular in Argentina in the Advertising category.
⭐ 7th most popular in Bulgaria in the Advertising category.

🥉 Third most popular in Japan in the Advertising category.
⭐ 7th most popular in Singapore in the Advertising category.
⭐ 7th most popular in the United Arab Emirates in the Advertising category.
⭐ 8th most popular in Vietnam in the Advertising category.
⭐ 8th most popular in the Philippines in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

Google Marketing Platform is more popular among sites focused on finance and banking, blogs and wiki, and health, while Adobe Advertising is more commonly used on online shopping, business, and marketing and merchandising sites.

Online Shopping

Business

Marketing/Merchandising

Finance/Banking

Fashion/Beauty

Blogs/Wiki

Health

Travel

Entertainment

Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#333

#406

#609

#1,055

#1,122

Name

Rank

#48

#131