🆚 Adobe Advertising vs. The Trade Desk

📈 Adobe Advertising is slightly more popular than The Trade Desk.
🌍 Adobe Advertising is more popular in the United Kingdom, Germany, and the Netherlands.
🌎 The Trade Desk is more popular in the United States, Australia, and Canada.

Statistics based on 3.3M+ analyzed websites. About this data

Adobe Advertising

The Trade Desk

Type

Advertising technology

About

Adobe Advertising is a cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.

The Trade Desk is a programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.

It is built around the Kokai platform powered by Koa AI, which uses distributed machine learning models to evaluate impressions, forecast performance, and optimize bids in real time.

Headquarters

San Jose, California, United States

Ventura, California, United States

Website

business.adobe.com

thetradedesk.com #57,659

Popularity

Determined by the number of sites using each technology.

Adobe Advertising technology is 1.2 times more popular than The Trade Desk.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Adobe Advertising is more popular in the United Kingdom, Germany, and the Netherlands, while The Trade Desk is more popular in the United States, Australia, and Canada.

United States

United Kingdom

Germany

Netherlands

Australia

France

Canada

Italy

Spain

Switzerland

Awards

⭐ 6th most popular in Chile in the Advertising category.
⭐ 6th most popular in Serbia in the Advertising category.
⭐ 7th most popular in the Netherlands in the Advertising category.
⭐ 7th most popular in Argentina in the Advertising category.
⭐ 7th most popular in Peru in the Advertising category.

⭐ 9th most popular in the United States in the Advertising category.
⭐ 9th most popular in New Zealand in the Advertising category.
⭐ 10th most popular in Australia in the Advertising category.
⭐ 10th most popular in Malaysia in the Advertising category.
🔥 11st most popular in Canada in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

Adobe Advertising is more popular among sites focused on online shopping, marketing and merchandising, and fashion and beauty, while The Trade Desk is more commonly used on business, finance and banking, and health sites.

Online Shopping

Business

Marketing/Merchandising

Fashion/Beauty

Finance/Banking

Health

Education/Reference

Travel

Software/Hardware

Entertainment

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#333

#406

#609

#1,055

#1,122

Name

Rank

#45

#117

#148

#156

#162