🆚 Nexxen vs. The Trade Desk
- 📈 The Trade Desk is five times more popular than Nexxen.
- 🌎 The Trade Desk is more popular in the United States, Germany, and the United Kingdom.
- 🌍 Nexxen is more popular in Turkey and Luxembourg.
Statistics based on 3.3M+ analyzed websites. About this data
Nexxen
The Trade DeskType
Advertising technology
Advertising technology
About
Nexxen is a flexible, video-first, unified demand-side and sell-side advertising platform.
The Trade Desk is a programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.
It is built around the Kokai platform powered by Koa AI, which uses distributed machine learning models to evaluate impressions, forecast performance, and optimize bids in real time.
Headquarters
New York, United States
Ventura, California, United States
Categories
Popularity
Determined by the number of sites using each technology.
The Trade Desk advertising technology is 5 times more popular than Nexxen.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
The Trade Desk is more popular in the United States, Germany, and the United Kingdom, while Nexxen is more popular in Turkey and Luxembourg.
United States
Germany
United Kingdom
Australia
Turkey
Canada
France
Japan
Spain
Italy
Awards
- 🥈 Second most popular in Turkey in the DMP category.
- ⭐ 4th most popular in Germany in the DMP category.
- ⭐ 4th most popular in France in the DMP category.
- ⭐ 4th most popular in Australia in the DMP category.
- ⭐ 4th most popular in Italy in the DMP category.
- ⭐ 9th most popular in the United States in the Advertising category.
- ⭐ 9th most popular in New Zealand in the Advertising category.
- ⭐ 10th most popular in Australia in the Advertising category.
- ⭐ 10th most popular in Malaysia in the Advertising category.
- 🔥 11st most popular in Canada in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
The Trade Desk is more popular among sites focused on business, marketing and merchandising, and online shopping, while Nexxen is more commonly used on general news sites.
Business
Marketing/Merchandising
Online Shopping
General News
Finance/Banking
Health
Education/Reference
Travel
Fashion/Beauty
Entertainment
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
Magnite
OpenX
AdRoll
MediaMath🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.