🆚 Google Marketing Platform vs. Quantcast
- 📈 Google Marketing Platform is slightly more popular than Quantcast.
- 🌎 Google Marketing Platform is more popular in Japan, the United States, and the United Kingdom.
- 🌍 Quantcast is more popular in Italy, Greece, and Ireland.
Statistics based on 3.7M+ analyzed websites. About this data
Google Marketing Platform
QuantcastType
Advertising technology
Web analytics tool
About
Google Marketing Platform is an enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.
It integrates advertising tools such as Campaign Manager 360, Display & Video 360, and Search Ads 360 with analytics tools including 
Analytics 360, 
Tag Manager 360, and 
Data Studio.
Quantcast is a digital platform specializing in real-time advertising, audience measurement and consent management.
Headquarters
Mountain View, California, United States
San Francisco, California, United States
Pricing
Free version ✔️ Quantcast Measure
Quantcast Advertise Custom
Categories
Popularity
Determined by the number of sites using each technology.
Google Marketing Platform advertising technology is 1.2 times more popular than Quantcast.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Google Marketing Platform is more popular in Japan, the United States, and the United Kingdom, while Quantcast is more popular in Italy, Greece, and Ireland.
Japan
United States
United Kingdom
Germany
Spain
France
Australia
Canada
Italy
Netherlands
Awards
- 🥉 Third most popular in Japan in the Advertising category.
- ⭐ 5th most popular in Singapore in the Advertising category.
- ⭐ 7th most popular in Hong Kong in the Advertising category.
- ⭐ 8th most popular in New Zealand in the Advertising category.
- ⭐ 8th most popular in Taiwan in the Advertising category.
- ⭐ 4th most popular in Japan in the Analytics category.
- ⭐ 4th most popular in Japan in the Advertising category.
- ⭐ 7th most popular in Greece in the Advertising category.
- ⭐ 8th most popular in Greece in the Analytics category.
- ⭐ 8th most popular in Ireland in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Google Marketing Platform is more popular among sites focused on business, marketing and merchandising, and finance and banking, while Quantcast is more commonly used on blogs and wiki, entertainment, and general news sites.
Business
Blogs/Wiki
Marketing/Merchandising
Entertainment
Finance/Banking
Online Shopping
General News
Sports
Education/Reference
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,718,585 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.