🆚 Google Marketing Platform vs. Quantcast
- 📈 Google Marketing Platform is as popular as Quantcast.
- 🌍 Google Marketing Platform is more popular in Japan, France, and Germany.
- 🌎 Quantcast is more popular in the United States, the United Kingdom, and Italy.
Statistics based on 3.5M+ analyzed websites. About this data
Google Marketing Platform
QuantcastType
Advertising technology
Web analytics tool
About
Google Marketing Platform is an enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.
It integrates advertising tools such as Campaign Manager 360, Display & Video 360, and Search Ads 360 with analytics tools including 
Analytics 360, 
Tag Manager 360, and 
Data Studio.
Quantcast is a digital platform specializing in real-time advertising, audience measurement and consent management.
Headquarters
Mountain View, California, United States
San Francisco, California, United States
Pricing
Free version ✔️Quantcast Measure
Quantcast AdvertiseCustom
Categories
Popularity
Determined by the number of sites using each technology.
Google Marketing Platform advertising technology is as popular as Quantcast.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Google Marketing Platform is more popular in Japan, France, and Germany, while Quantcast is more popular in the United States, the United Kingdom, and Italy.
Japan
United States
United Kingdom
France
Germany
Spain
Australia
Canada
Italy
Netherlands
Awards
- 🥉 Third most popular in Japan in the Advertising category.
- ⭐ 7th most popular in Singapore in the Advertising category.
- ⭐ 7th most popular in the United Arab Emirates in the Advertising category.
- ⭐ 8th most popular in Vietnam in the Advertising category.
- ⭐ 8th most popular in the Philippines in the Advertising category.
- 🥉 Third most popular in Japan in the Analytics category.
- ⭐ 4th most popular in Japan in the Advertising category.
- ⭐ 7th most popular in Greece in the Advertising category.
- ⭐ 8th most popular in Greece in the Analytics category.
- ⭐ 9th most popular in Ireland in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Google Marketing Platform is more popular among sites focused on business, finance and banking, and online shopping, while Quantcast is more commonly used on blogs and wiki, marketing and merchandising, and entertainment sites.
Blogs/Wiki
Business
Marketing/Merchandising
Entertainment
Finance/Banking
Online Shopping
Sports
General News
Education/Reference
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Google AdSense
Microsoft Advertising
Ezoic
Criteo
Comscore
NIQ🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,524,018 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.