⚡ Advertising in Ireland

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Ireland is a Western European country with a population of over 5.1 million people.

According to our research, online advertising platforms are detected on 14.1% of websites from Ireland.

Statistics based on 16K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Ireland in 2026, based on market share.

The most popular is Google Ads with an impressive share of 49.6%, followed by Google AdSense with 23.1% and LinkedIn Ads with 20.8%.

Google Ads 49.6%
Google AdSense 23.1%
LinkedIn Ads 20.8%
Microsoft Advertising 11.4%
Google Ad Manager 8.5%
Google AdSense for Platforms 5.8%
Ezoic 3.8%
Quantcast 3.2%
Adobe Advertising 3%
InMobi 2.7%
Criteo 2.3%
Microsoft Invest 2.2%
Google Marketing Platform 2.2%
Google AdSense for Domains 2.1%
Taboola 1.6%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Ireland than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Microsoft Advertising ^(-1)
5. Google Ad Manager ^(-1)
8. Quantcast ^(-4)
9. Adobe Advertising ^(-4)
10. InMobi ^(-11)
12. Microsoft Invest ^(-4)
16. Magnite ^(-6)
17. Adform ^(-8)
20. Index Exchange ^(-18)
21. Outbrain ^(-2)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 103 online advertising platforms used on sites from Ireland, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	49.6%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	23.1%
3	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	20.8%
4	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	11.4%
5	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	8.5%
6	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	5.8%
7	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	3.8%
8	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	3.2%
9	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	3%
10	InMobi Bengaluru, India A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.	2.7%
11	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	2.3%
12	Microsoft Invest Redmond, Washington, United States A demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying. Legacy	2.2%
13	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	2.2%
14	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	2.1%
15	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.6%
16	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	1.4%
17	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	1.3%
18	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	1.3%
19	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	1.2%
20	Index Exchange Toronto, Ontario, Canada A global advertising supply-side platform that connects digital publishers and media buyers through a real-time advertising exchange.	1.2%
21	Outbrain New York, United States A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites. $$$	1.1%
22	Teads New York, United States A global omnichannel ad monetization platform that provides publishers with video and display advertising solutions.	1%
23	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	0.9%
24	AdRotate Den Helder, Netherlands A WordPress plugin for managing, scheduling, rotating, and tracking advertisements. FreeOpen source€49.00	0.8%
25	Yahoo Advertising New York, United States A pay-per-click digital advertising platform.	0.6%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 16,396 websites from Ireland.
We currently track the presence of 200 online advertising platforms across the web.
Of these, 103 were detected on websites from Ireland.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.