🆚 Criteo vs. Index Exchange

📈 Criteo is much more popular than Index Exchange.
🌎 Criteo is more popular in the United States, France, and Germany.
🌍 Index Exchange is more popular in Azerbaijan and Seychelles.

Statistics based on 3.6M+ analyzed websites. About this data

Criteo

Index Exchange

Type

Advertising technology

About

Criteo is a French performance advertising platform focused on commerce media and retargeting.

Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.

Index Exchange is a global advertising supply-side platform that connects digital publishers and media buyers through a real-time advertising exchange.

It provides header bidding, private marketplaces, curated deals, real-time media valuation, transparent auction mechanics, and low-latency infrastructure.

Headquarters

Paris, France

Toronto, Ontario, Canada

Website

criteo.com #14,506

indexexchange.com #128,143

Popularity

Determined by the number of sites using each technology.

Criteo advertising technology is 6 times more popular than Index Exchange.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Criteo is more popular in the United States, France, and Germany, while Index Exchange is more popular in Azerbaijan and Seychelles.

United States

France

Germany

Korea

United Kingdom

Japan

Italy

Spain

Turkey

Poland

Awards

🥉 Third most popular in Korea in the Advertising category.
⭐ 4th most popular in Turkey in the Advertising category.
⭐ 6th most popular in Italy in the Advertising category.
⭐ 7th most popular in France in the Advertising category.
⭐ 7th most popular in Spain in the Advertising category.

⬆️ 26th most popular in Australia in the Advertising category.
⬆️ 27th most popular in Canada in the Advertising category.
⬆️ 28th most popular in Germany in the Advertising category.
⬆️ 28th most popular in the Netherlands in the Advertising category.
⬆️ 29th most popular in Poland in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

Criteo is more popular than Index Exchange in all market segments.

Online Shopping

Blogs/Wiki

General News

Marketing/Merchandising

Fashion/Beauty

Business

Entertainment

Travel

Sports

Real Estate

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#18

#31

#50

#67

#78

Name

Rank

#15

#67

#81

#104

#131