🆚 Index Exchange vs. Magnite
- 📈 Magnite is twice as popular as Index Exchange.
- 🌎 Magnite is more popular in the United States, the United Kingdom, and Germany.
- 🌍 Index Exchange is more popular in Austria.
Statistics based on 3.3M+ analyzed websites. About this data
MagniteType
Advertising technology
Advertising technology
About
A global advertising supply-side platform enabling media owners to maximize the value of their content on any screen.
Magnite is an omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.
It combines Rubicon's programmatic exchange capability with Telaria's connected-TV expertise to enable publishers to monetize across CTV, display, video, mobile, and audio formats.
Headquarters
Toronto, Ontario, Canada
New York, United States
Categories
Advertising › Rank #37
Advertising › Rank #21
Popularity
Determined by the number of sites using each technology.
Magnite advertising technology is 2 times more popular than Index Exchange.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Magnite is more popular in the United States, the United Kingdom, and Germany, while Index Exchange is more popular in Austria.
United States
United Kingdom
Germany
Turkey
France
Canada
Italy
Poland
Spain
Japan
Awards
- 🔥 18th most popular in Ireland in the Advertising category.
- ⬆️ 23rd most popular in Belgium in the Advertising category.
- ⬆️ 25th most popular in Germany in the Advertising category.
- ⬆️ 26th most popular in Australia in the Advertising category.
- ⬆️ 26th most popular in Canada in the Advertising category.
- ⭐ 10th most popular in Sweden in the Advertising category.
- 🔥 12nd most popular in Canada in the Advertising category.
- 🔥 13rd most popular in Turkey in the Advertising category.
- 🔥 15th most popular in the Czech Republic in the Advertising category.
- 🔥 16th most popular in the United Kingdom in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Magnite is more popular among sites focused on general news, online shopping, and entertainment, while Index Exchange is more commonly used on Internet radio and TV sites.
General News
Online Shopping
Entertainment
Blogs/Wiki
Business
Sports
Marketing/Merchandising
Fashion/Beauty
Health
Finance/Banking
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
OpenX
Nexxen🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.