🆚 Index Exchange vs. Magnite

Type

Advertising technology
Advertising technology

About

Index Exchange is a global advertising supply-side platform that connects digital publishers and media buyers through a real-time advertising exchange.

It provides header bidding, private marketplaces, curated deals, real-time media valuation, transparent auction mechanics, and low-latency infrastructure.

Magnite is an omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.

It combines Rubicon's programmatic exchange capability with Telaria's connected-TV expertise to enable publishers to monetize across CTV, display, video, mobile, and audio formats.

Headquarters

Toronto, Ontario, Canada
New York, United States

Website

Categories

Advertising › Rank #38
Advertising › Rank #21

Popularity

Determined by the number of sites using each technology.

Magnite advertising technology is 2 times more popular than Index Exchange.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Magnite is more popular in the United States, the United Kingdom, and Germany, while Index Exchange is more popular in Saudi Arabia.
United States
United Kingdom
Germany
Turkey
France
Canada
Italy
Poland
Spain
Australia

Awards

Popularity by domain category

Determined by the number of sites in each category.

Magnite is more popular among sites focused on general news, online shopping, and entertainment, while Index Exchange is more commonly used on real estate and Internet radio and TV sites.
General News
Online Shopping
Entertainment
Blogs/Wiki
Business
Marketing/Merchandising
Sports
Fashion/Beauty
Finance/Banking
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#131
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Name
Rank
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See also

🗃️ About This Data