🆚 Index Exchange vs. PubMatic
- 📈 PubMatic is noticeably more popular than Index Exchange.
- 🌎 PubMatic is more popular in the United States, the United Kingdom, and Turkey.
- 🌍 Index Exchange is more popular in Germany, Poland, and Canada.
Index Exchange
PubMaticType
About
Index Exchange is a global advertising supply-side platform that connects digital publishers and media buyers through a real-time advertising exchange.
It provides header bidding, private marketplaces, curated deals, real-time media valuation, transparent auction mechanics, and low-latency infrastructure.
PubMatic is a supply-side programmatic advertising platform that enables digital publishers to sell advertising inventory through automated auctions and direct deals.
It provides header bidding, private marketplaces, guaranteed deals, supply path optimization, curated inventory packages, identity solutions, and infrastructure operated on its own global cloud platform.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⬆️ 26th most popular in Australia in the Advertising category.
- ⬆️ 27th most popular in Canada in the Advertising category.
- ⬆️ 28th most popular in Germany in the Advertising category.
- ⬆️ 28th most popular in the Netherlands in the Advertising category.
- ⬆️ 29th most popular in Poland in the Advertising category.
- 🔥 12nd most popular in Turkey in the Advertising category.
- 🔥 16th most popular in India in the Advertising category.
- ⬆️ 23rd most popular in Brazil in the Advertising category.
- ⬆️ 24th most popular in the United States in the Advertising category.
- ⬆️ 24th most popular in the Netherlands in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
Magnite
OpenX
Nexxen🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,604,716 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.