🆚 Index Exchange vs. PubMatic
- 📈 PubMatic is noticeably more popular than Index Exchange.
- 🌎 PubMatic is more popular in the United States, the United Kingdom, and Turkey.
- 🌍 Index Exchange is more popular in Germany, Poland, and Canada.
Statistics based on 3.3M+ analyzed websites. About this data
Type
Advertising technology
Advertising technology
About
A global advertising supply-side platform enabling media owners to maximize the value of their content on any screen.
PubMatic is a supply-side programmatic advertising platform.
Headquarters
Toronto, Ontario, Canada
Redwood City, California, United States
Categories
Advertising › Rank #37
Advertising › Rank #27
Popularity
Determined by the number of sites using each technology.
PubMatic advertising technology is 1.7 times more popular than Index Exchange.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
PubMatic is more popular in the United States, the United Kingdom, and Turkey, while Index Exchange is more popular in Germany, Poland, and Canada.
United States
Germany
United Kingdom
Turkey
France
Italy
Spain
Poland
Australia
Canada
Awards
- 🔥 18th most popular in Ireland in the Advertising category.
- ⬆️ 23rd most popular in Belgium in the Advertising category.
- ⬆️ 25th most popular in Germany in the Advertising category.
- ⬆️ 26th most popular in Australia in the Advertising category.
- ⬆️ 26th most popular in Canada in the Advertising category.
- 🔥 12nd most popular in Turkey in the Advertising category.
- 🔥 17th most popular in India in the Advertising category.
- 🔥 17th most popular in the Czech Republic in the Advertising category.
- 🔥 18th most popular in Indonesia in the Advertising category.
- 🔥 20th most popular in Sweden in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
PubMatic is more popular among sites focused on general news, blogs and wiki, and business, while Index Exchange is more commonly used on online shopping, entertainment, and marketing and merchandising sites.
Online Shopping
General News
Blogs/Wiki
Entertainment
Business
Marketing/Merchandising
Fashion/Beauty
Sports
Finance/Banking
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
Magnite
OpenX
Nexxen🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.