🆚 Google AdSense vs. Index Exchange

Statistics based on 3.7M+ analyzed websites. About this data
Google AdSense
Index Exchange

Type

Advertising technology
Advertising technology

About

Google AdSense is an advertising network that lets publishers earn revenue by displaying targeted ads on their websites.

It supports contextual and audience-based ad selection, offers automatically placed ads, provides multiple formats such as display, in-article, in-feed, and multiplex, and overlay formats such as anchor, side rail, and vignette ads.

Read more…

Index Exchange is a global advertising supply-side platform that connects digital publishers and media buyers through a real-time advertising exchange.

It provides header bidding, private marketplaces, curated deals, real-time media valuation, transparent auction mechanics, and low-latency infrastructure.

Headquarters

Mountain View, California, United States
Toronto, Ontario, Canada

Website

adsense.google.com
indexexchange.com #128,143

Pricing

Revenue share 80%

Categories

Advertising › Rank #2
Advertising › Rank #38

Popularity

Determined by the number of sites using each technology.

Google AdSense advertising technology is 70 times more popular than Index Exchange.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Google AdSense is more popular than Index Exchange in all countries.
United States
Japan
United Kingdom
Germany
India
France
Brazil
Spain
Italy
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google AdSense is more popular than Index Exchange in all market segments.
Blogs/Wiki
General News
Business
Entertainment
Online Shopping
Education/Reference
Internet Services
Travel
Sports
Games

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#9
#15
#45
#50
#56
View more ➝
Name
Rank
#15
#67
#104
#131
#142
View more ➝

See also

🗃️ About This Data