🆚 Microsoft Advertising vs. OpenX
- 📈 Microsoft Advertising is much more popular than OpenX.
- 🌎 Microsoft Advertising is more popular in the United States, the United Kingdom, and Germany.
- 🌍 OpenX is more popular in Russia, Macedonia, and Belize.
OpenXType
About
Microsoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.
It supports keyword-based search campaigns, native and display ads, 
LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the 
Universal Event Tracking tag.
OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.
It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥉 Third most popular in the United States in the Advertising category.
- 🥉 Third most popular in the Czech Republic in the Advertising category.
- 🥉 Third most popular in China in the Advertising category.
- 🥉 Third most popular in Hong Kong in the Advertising category.
- ⭐ 4th most popular in the United Kingdom in the Advertising category.
- 🔥 13rd most popular in the Czech Republic in the Advertising category.
- 🔥 18th most popular in Poland in the Advertising category.
- 🔥 19th most popular in Russia in the Advertising category.
- ⬆️ 22nd most popular in the United States in the Advertising category.
- ⬆️ 22nd most popular in Germany in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,718,585 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.