🆚 DoubleVerify vs. Visa Protect

Type

Advertising technology
Fraud prevention software

About

DoubleVerify is a software platform for digital advertising measurement, verification, and analytics that helps advertisers evaluate media quality, detect fraud, and assess campaign performance across web, mobile, social, and connected TV environments.

It verifies ad viewability and brand suitability, detects invalid and bot-generated traffic, analyzes ad placement context and attention metrics, provides pre-bid avoidance and post-bid measurement, and delivers campaign reporting through the DV Pinnacle analytics platform.

Visa Protect is a payment authentication platform designed to protect transactions from fraud.

It offers real-time risk-based authentication for issuers and merchants, using AI to score transactions, deliver risk signals, and reduce false declines. It supports EMV 3-D Secure protocol, network-agnostic fraud decisioning across all payment endpoints, tokenization to protect payment data, and a consumer authentication service that allows low-risk transactions to pass without challenge.

Headquarters

New York, United States
San Francisco, California, United States

Website

Pricing

Free version ❌
Custom
Free version ❌
Custom

Categories

Advertising › Rank #74
Fraud Prevention › Rank #13
Fraud Prevention › Rank #1

Popularity

Determined by the number of sites using each technology.

The Visa Protect fraud prevention software is 9 times more popular than DoubleVerify.
Total websites

Market share

Fraud Prevention

Popularity by country

Determined by the number of sites detected from each country.

Visa Protect is more popular in the United States, the United Kingdom, and the Netherlands, while DoubleVerify is more popular in Turkey, Russia, and Belarus.
United States
United Kingdom
Netherlands
Germany
France
Italy
Australia
Turkey
Brazil
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Visa Protect is more popular among sites focused on online shopping, marketing and merchandising, and business, while DoubleVerify is more commonly used on sports, blogs and wiki, and entertainment sites.
Online Shopping
Marketing/Merchandising
Business
Fashion/Beauty
Sports
Travel
Health
Blogs/Wiki
Entertainment
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
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Name
Rank
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See also

🗃️ About This Data