🆚 TruValidate vs. Visa Protect

📈 Visa Protect is much more popular than TruValidate.
🌎 Visa Protect is more popular in the United States, the United Kingdom, and the Netherlands.
🌍 TruValidate is more popular in Saudi Arabia, Korea, and Samoa.

Statistics based on 3.3M+ analyzed websites. About this data

TruValidate

Visa Protect

Type

Fraud prevention software

About

The TransUnion TruValidate suite provides identity proofing, risk-based authentication, and fraud analytics. It creates a comprehensive consumer view by integrating proprietary data, personal information, device identifiers, and online behavior.

Visa Protect is a payment authentication platform designed to protect transactions from fraud.

It offers real-time risk-based authentication for issuers and merchants, using AI to score transactions, deliver risk signals, and reduce false declines. It supports EMV 3-D Secure protocol, network-agnostic fraud decisioning across all payment endpoints, tokenization to protect payment data, and a consumer authentication service that allows low-risk transactions to pass without challenge.

Headquarters

Chicago, Illinois, United States

San Francisco, California, United States

Website

transunion.com #6,801

corporate.visa.com

Pricing

Free version ❌

Custom

Popularity

Determined by the number of sites using each technology.

The Visa Protect fraud prevention software is 6 times more popular than TruValidate.

Total websites

Market share

Fraud Prevention

Popularity by country

Determined by the number of sites detected from each country.

Visa Protect is more popular in the United States, the United Kingdom, and the Netherlands, while TruValidate is more popular in Saudi Arabia, Korea, and Samoa.

United States

United Kingdom

Netherlands

Germany

France

Italy

Australia

Brazil

Spain

Poland

Awards

🥉 Third most popular in Japan in the Fraud Prevention category.
⭐ 4th most popular in France in the Fraud Prevention category.
⭐ 5th most popular in Australia in the Fraud Prevention category.
⭐ 5th most popular in Switzerland in the Fraud Prevention category.
⭐ 6th most popular in the United Kingdom in the Fraud Prevention category.

🥇 Most popular in the United Kingdom in the Fraud Prevention category.
🥇 Most popular in the Netherlands in the Fraud Prevention category.
🥇 Most popular in Germany in the Fraud Prevention category.
🥇 Most popular in France in the Fraud Prevention category.
🥇 Most popular in Italy in the Fraud Prevention category.

Popularity by domain category

Determined by the number of sites in each category.

Visa Protect is more popular among sites focused on online shopping, marketing and merchandising, and business, while TruValidate is more commonly used on finance and banking sites.

Online Shopping

Marketing/Merchandising

Business

Fashion/Beauty

Travel

Health

Software/Hardware

Real Estate

Sports

Internet Services

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#162

#319

#333

#421

#522

Name

Rank

#136

#171

#203

#259