TruValidate
TransUnion, Chicago, Illinois, United StatesThe TransUnion TruValidate suite provides identity proofing, risk-based authentication, and fraud analytics. It creates a comprehensive consumer view by integrating proprietary data, personal information, device identifiers, and online behavior.
According to our data, TruValidate is the 9th most popular fraud prevention software on the web.
It has 4.4% of the fraud prevention market share and is detected on 0.04% of all websites.
- 🏠 Website
- 🏷️ Previous name
- Iovation
- 🔗 Links
Wikipedia📊 Rankings and Market Share
- Fraud Prevention
- Rank: 9
- Market share: 4.4%
🏆 TruValidate Awards
- 🥉 Third most popular in Japan in the Fraud Prevention category.
- ⭐ 4th most popular in France in the Fraud Prevention category.
- ⭐ 5th most popular in Australia in the Fraud Prevention category.
- ⭐ 5th most popular in Switzerland in the Fraud Prevention category.
- ⭐ 6th most popular in the United Kingdom in the Fraud Prevention category.
- ⭐ 6th most popular in Poland in the Fraud Prevention category.
- ⭐ 7th most popular in Germany in the Fraud Prevention category.
- ⭐ 7th most popular in Canada in the Fraud Prevention category.
- ⭐ 7th most popular in Spain in the Fraud Prevention category.
- ⭐ 7th most popular in the Netherlands in the Fraud Prevention category.
⚡ Sites Using TruValidate
We have data on 1,289 websites that use the TruValidate fraud prevention software. Here is a list of some of the top ranked ones.
The highest rated site using TruValidate is 
walmart.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | walmart.com |
#162 | American English | |
| 2 | #319 | United States | English | |
| 3 | #333 | American English | ||
| 4 | #421 | Japan | English | |
| 5 | #522 | United States | English | |
| 6 | #1,387 | United States | English | |
| 7 | #1,507 | Japan | Japanese | |
| 8 | #1,531 | United States | English | |
| 9 | #1,556 | United States | American English | |
| 10 | #1,626 | English | ||
| 11 | #1,881 | English | ||
| 12 | #1,934 | United States | English | |
| 13 | #2,116 | United States | American English | |
| 14 | #2,385 | English | ||
| 15 | #2,599 | United States | English | |
| 16 | #3,479 | United States | American English | |
| 17 | #3,571 | Germany | German | |
| 18 | #3,683 | United States | English | |
| 19 | #3,906 | United States | English | |
| 20 | #4,043 | United Kingdom | English |
📈 Usage Statistics
Most of the sites that use TruValidate:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using TruValidate are from the United States, France, and the United Kingdom.
- United States 28.5%
- France 9.1%
- United Kingdom 8.5%
- Germany 6.1%
- Australia 6%
- Canada 4.9%
- Japan 2.6%
- Italy 2.2%
- Switzerland 2.2%
- Other 29.9%
Most TruValidate users speak English, French, or German.
- English 61.5%
- French 7.6%
- German 6.2%
- Spanish 4.8%
- Italian 2.6%
- Dutch 1.7%
- Polish 1.7%
- Japanese 1.6%
- Portuguese 1.5%
- Other 10.8%
The TruValidate fraud prevention software is especially popular on .com top-level domains.
- .com 44.8%
- .co.uk 4.7%
- .com.au 4.7%
- .ca 4.3%
- .de 4%
- .fr 3.8%
- .it 2.4%
- .es 1.9%
- .com.br 1.5%
- Other 27.9%
The primary market segments for websites utilizing TruValidate include online shopping, marketing and merchandising, and business.
- Online Shopping 27%
- Marketing/Merchandising 15.1%
- Business 13.5%
- Fashion/Beauty 11.8%
- Health 5.8%
- Finance/Banking 4.9%
- Real Estate 2.7%
- Software/Hardware 2.5%
- Internet Services 1.9%
- Other 14.8%
🕵️ Similar Technologies
These are some of the best TruValidate alternatives.
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Confiant💬 Frequently Asked Questions
What is the company behind TruValidate?
TruValidate is owned by TransUnion LLC, headquartered in Chicago, Illinois, United States.
Which country uses TruValidate the most?
The majority of TruValidate users are from the United States.
Who uses TruValidate?
According to our data, TruValidate is used on over a thousand sites, including such established ones as walmart.com, swagbucks.com, and
costco.com.
How does TruValidate compare to its competitors?
TruValidate is a fairly popular fraud prevention software solution, ranking ahead of 33 other fraud prevention software we track.
What are the alternatives to TruValidate?
Alternatives and possible competitors to TruValidate may include 
ThreatMetrix, 
Arcot, and Plaid.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,370,405 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.