Plaid

San Francisco, California, United States

Plaid is a financial data aggregator that provides payment processing, identity verification, payment risk reduction, and onboarding solutions.

It verifies identities with document, selfie, phone, email, and device checks, screens against watchlists, and offers risk scoring for bank transfers to predict return risk and ownership mismatches, while also supporting account connection and KYC compliance through a single integration.

According to our data, Plaid ranks 52th among the online payment services we track.
It has 0.2% of the online payment market share and is detected on 0.01% of all websites.

Statistics based on 3.8M+ analyzed websites. About this data

💸 Pricing

Plaid is available in both free and paid versions.

Free version ✔️ Unlimited sandbox test API calls, 200 live API calls per product
Scale Custom

📊 Rankings and Market Share

🏆 Plaid Awards

⚡ Sites Using Plaid

We have data on 480 websites that use the Plaid online payment service. Here is a list of some of the top ranked ones.

The highest rated site using Plaid is x.com.

#WebsiteRankCountryLanguage
1 x.com #17 United States English
2 airbnb.com #558 United States English
3 grok.com #1,192 United States English
4 citi.com #1,447 English
5 airbnb.fr #2,492 France French
6 quran.com #3,151 English
7 airbnb.co.uk #6,464 United Kingdom British English
8 airbnb.com.br #6,851 Brazil Portuguese
9 interactivebrokers.com #7,143 India English
10 airbnb.ca #7,946 Canada Canadian English
11 plaid.com #8,033 United States English
12 airbnb.de #8,267 Germany German
13 airbnb.com.au #9,261 Australia Australian English
14 airbnb.jp #10,196 Japan Japanese
15 airbnb.it #12,165 Ireland Italian
16 rocketreach.co #12,575 English
17 lh1ondemand.com #12,620 English
18 airbnb.co.in #12,905 United States English
19 wefunder.com #12,972 American English
20 binance.us #13,438 United States English

📈 Usage Statistics

Most of the sites that use Plaid:

Most of the sites using Plaid are from the United States.

  • United States 68.5%
  • United Kingdom 3.6%
  • Canada 2.6%
  • Australia 1.6%
  • Ireland 1.3%
  • Netherlands 1.3%
  • Germany 1%
  • India 1%
  • Japan 1%
  • Other 18.1%

Most Plaid users speak English or Spanish.

  • English 87.6%
  • Spanish 3.2%
  • German 0.6%
  • Dutch 0.6%
  • Portuguese 0.6%
  • French 0.4%
  • Chinese 0.4%
  • Serbian 0.4%
  • Czech 0.2%
  • Other 6%

The Plaid online payment service is especially popular on .com and .org top-level domains.

  • .com 53.1%
  • .org 18.3%
  • .net 1.9%
  • .app 1.7%
  • .bank 1.7%
  • .co.uk 1.5%
  • .ca 1%
  • .com.au 1%
  • .nl 0.4%
  • Other 19.4%

The primary market segments for websites utilizing Plaid include travel, finance and banking, and business.

  • Travel 26.3%
  • Finance/Banking 16.7%
  • Business 14.5%
  • Marketing/Merchandising 6.5%
  • Non-Profit/Advocacy/NGO 5.4%
  • Internet Services 4.8%
  • Software/Hardware 3.2%
  • Religion/Ideology 3.2%
  • Online Shopping 2.2%
  • Other 17.2%

🕵️ Similar Technologies

These are some of the best Plaid alternatives.

RankName
2
Authorize.net
San Francisco, California, United States

A payment gateway that facilitates the submission and routing of credit card and electronic check payment transactions to the processing networks on behalf of its client merchants.

$25+/month
3
Arcot
Palo Alto, United States

A payment authentication network that enables card issuers, merchants, and payment processors to authenticate cardholder identity during online payments.
7
TruValidate
Chicago, Illinois, United States

The TransUnion TruValidate suite provides identity proofing, risk-based authentication, and fraud analytics.
9
ThreatMetrix
New York, United States

An enterprise solution for real-time digital identity intelligence and context-based security.

$0.03+/transaction
31
Seon
Austin, Texas, United States

A risk mitigation platform that enables fraud detection and bot mitigation through machine learning, APIs and custom rules.

$699+/month

🆚 Compare Alternatives

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💬 Frequently Asked Questions

Where is Plaid from?

Plaid is from San Francisco, California, United States.

Can I use Plaid for free?

Yes, there is a free version with limited functionality.

Which country uses Plaid the most?

The majority of Plaid users are from the United States.

Who uses Plaid?

According to our data, Plaid is used on hundreds of sites, including such established ones as x.com, airbnb.com, and grok.com.

How does Plaid stack up against the competition?

Plaid is a moderately popular online payment service, ranking ahead of 86 other online payment services we track.

What are the alternatives to Plaid?

Alternatives and possible competitors to Plaid may include Arcot, Authorize.net, and TruValidate.

🗃️ About This Data