Plaid
Plaid is a financial data aggregator that provides payment processing, identity verification, payment risk reduction, and onboarding solutions.
It verifies identities with document, selfie, phone, email, and device checks, screens against watchlists, and offers risk scoring for bank transfers to predict return risk and ownership mismatches, while also supporting account connection and KYC compliance through a single integration.
According to our data, Plaid ranks 51th among the payment services we track.
It has 0.2% of the payment market share and is detected on 0.01% of all websites.
💸 Pricing
Plaid is available in both free and paid versions.
📊 Rankings and Market Share
- Payments
- Rank: 51
- Market share: 0.2%
- Fraud Prevention
- Rank: 20
- Market share: 1.1%
🏆 Plaid Awards
- 🔥 16th most popular in the United States in the Fraud Prevention category.
- ⬆️ 31st most popular in the United States in the Payments category.
⚡ Sites Using Plaid
We have data on 334 websites that use the Plaid payment service. Here is a list of some of the top ranked ones.
The highest rated site using Plaid is 
x.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | x.com |
#12 | English | |
| 2 |  airbnb.com |
#340 | United States | English |
| 3 | #1,387 | United States | English | |
| 4 | #2,851 | English | ||
| 5 | #7,159 | Brazil | Portuguese | |
| 6 | #8,253 | France | French | |
| 7 | #8,559 | United Kingdom | British English | |
| 8 | #11,742 | United States | English | |
| 9 | #12,092 | Japan | Japanese | |
| 10 | #12,097 | United States | English | |
| 11 | #13,184 | United States | English | |
| 12 | #13,235 | United States | American English | |
| 13 | #13,660 | English | ||
| 14 | #15,050 | English | ||
| 15 | #15,847 | Spain | Spanish | |
| 16 | #16,218 | English | ||
| 17 | #16,272 | Canada | Canadian English | |
| 18 | #19,471 | Ireland | Italian | |
| 19 | #20,878 | Germany | German | |
| 20 | #23,240 | United States | English |
📈 Usage Statistics
Most of the sites that use Plaid:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Travel category.
Most of the sites using Plaid are from the United States.
- United States 63.4%
- Canada 4.2%
- United Kingdom 2.8%
- Ireland 1.9%
- Netherlands 1.9%
- Spain 1.4%
- Australia 0.9%
- Austria 0.9%
- Brazil 0.9%
- Other 21.7%
Most Plaid users speak English or Spanish.
- English 84%
- Spanish 4.3%
- German 0.9%
- Dutch 0.9%
- Portuguese 0.9%
- French 0.6%
- Japanese 0.6%
- Chinese 0.6%
- Indonesian 0.3%
- Other 6.9%
The Plaid payment service is especially popular on .com and .org top-level domains.
- .com 49.7%
- .org 20.1%
- .net 2.1%
- .app 1.5%
- .ca 0.9%
- .co 0.9%
- .co.uk 0.9%
- .com.au 0.6%
- .edu 0.3%
- Other 23%
The primary market segments for websites utilizing Plaid include travel, business, and finance and banking.
- Travel 29.7%
- Business 14.8%
- Finance/Banking 9.7%
- Marketing/Merchandising 6.5%
- Non-Profit/Advocacy/NGO 5.8%
- Internet Services 4.5%
- Software/Hardware 3.9%
- Religion/Ideology 3.9%
- Real Estate 3.2%
- Other 18%
🕵️ Similar Technologies
These are some of the best Plaid alternatives.
ThreatMetrix🆚 Compare Alternatives
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ClickCease💬 Frequently Asked Questions
Where is Plaid's headquarters?
Plaid is located in San Francisco, California, United States.
Can I use Plaid for free?
Yes, there is a free version with limited functionality.
Which country uses Plaid the most?
The majority of Plaid users are from the United States.
Who uses Plaid?
According to our data, Plaid is used on hundreds of sites, including such established ones as x.com, airbnb.com, and citi.com.
How does Plaid stack up against the competition?
Plaid is a moderately popular payment service, ranking ahead of 85 other payment services we track.
What are the alternatives to Plaid?
Alternatives and possible competitors to Plaid may include 
Arcot, 
Authorize.net, and 
TruValidate.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,370,405 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.