Plaid
Plaid is a financial data aggregator that provides payment processing, identity verification, payment risk reduction, and onboarding solutions.
It verifies identities with document, selfie, phone, email, and device checks, screens against watchlists, and offers risk scoring for bank transfers to predict return risk and ownership mismatches, while also supporting account connection and KYC compliance through a single integration.
According to our data, Plaid ranks 51th among the online payment services we track.
It has 0.2% of the online payment market share and is detected on 0.01% of all websites.
💸 Pricing
Plaid is available in both free and paid versions.
📊 Rankings and Market Share
- Online Payments
- Rank: 51
- Market share: 0.2%
- Fraud Prevention
- Rank: 19
- Market share: 1.3%
🏆 Plaid Awards
- 🔥 18th most popular in the United States in the Fraud Prevention category.
- ⬆️ 30th most popular in the United States in the Online Payments category.
⚡ Sites Using Plaid
We have data on 451 websites that use the Plaid online payment service. Here is a list of some of the top ranked ones.
The highest rated site using Plaid is 
x.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | x.com |
#12 | United States | English |
| 2 |  airbnb.com |
#340 | United States | English |
| 3 | #1,387 | English | ||
| 4 | #1,820 | United States | English | |
| 5 | #2,851 | English | ||
| 6 | #5,397 | India | English | |
| 7 | #7,159 | Brazil | Portuguese | |
| 8 | #8,253 | France | French | |
| 9 | #8,477 | United States | English | |
| 10 | #8,559 | United Kingdom | British English | |
| 11 | #11,742 | United States | English | |
| 12 | #12,092 | Japan | Japanese | |
| 13 | #13,184 | United States | English | |
| 14 | #13,660 | English | ||
| 15 | #15,050 | English | ||
| 16 | #15,847 | Spain | Spanish | |
| 17 | #16,218 | English | ||
| 18 | #16,272 | Canada | Canadian English | |
| 19 | #19,471 | Ireland | Italian | |
| 20 | #20,878 | Germany | German |
📈 Usage Statistics
Most of the sites that use Plaid:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Travel category.
Most of the sites using Plaid are from the United States.
- United States 68.2%
- United Kingdom 3.7%
- Canada 3%
- Australia 1.7%
- Ireland 1.4%
- Netherlands 1.4%
- Germany 1%
- Spain 1%
- Austria 0.7%
- Other 17.9%
Most Plaid users speak English or Spanish.
- English 87%
- Spanish 3.4%
- German 0.7%
- Dutch 0.7%
- Portuguese 0.7%
- French 0.5%
- Chinese 0.5%
- Serbian 0.5%
- Turkish 0.2%
- Other 5.8%
The Plaid online payment service is especially popular on .com and .org top-level domains.
- .com 52.5%
- .org 18.2%
- .net 1.8%
- .app 1.6%
- .co.uk 1.3%
- .ca 1.1%
- .com.au 1.1%
- .bank 1.1%
- .us 0.9%
- Other 20.4%
The primary market segments for websites utilizing Plaid include travel, finance and banking, and business.
- Travel 27.4%
- Finance/Banking 15.1%
- Business 14.5%
- Marketing/Merchandising 6.7%
- Non-Profit/Advocacy/NGO 5.6%
- Internet Services 4.5%
- Software/Hardware 3.9%
- Religion/Ideology 3.4%
- Online Shopping 2.2%
- Other 16.7%
🕵️ Similar Technologies
These are some of the best Plaid alternatives.
🆚 Compare Alternatives
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💬 Frequently Asked Questions
Where is Plaid's headquarters?
Plaid is located in San Francisco, California, United States.
Can I use Plaid for free?
Yes, there is a free version with limited functionality.
Which country uses Plaid the most?
The majority of Plaid users are from the United States.
Who uses Plaid?
According to our data, Plaid is used on hundreds of sites, including such established ones as x.com, airbnb.com, and citi.com.
How does Plaid stack up against the competition?
Plaid is a moderately popular online payment service, ranking ahead of 85 other online payment services we track.
What are the alternatives to Plaid?
Alternatives and possible competitors to Plaid may include 
Arcot, 
Authorize.net, and 
TruValidate.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,718,585 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.