🆚 AppsFlyer vs. TruValidate

Type

Marketing attribution platform
Fraud prevention software

About

AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.

The TransUnion TruValidate suite provides identity proofing, risk-based authentication, and fraud analytics. It creates a comprehensive consumer view by integrating proprietary data, personal information, device identifiers, and online behavior.

Headquarters

San Francisco, California, United States
Chicago, Illinois, United States

Website

Pricing

Free version ✔️12K free conversions for the first year
Growth$0.07/conversion
EnterpriseCustom

Categories

Marketing Attribution › Rank #2
Analytics › Rank #46
Fraud Prevention › Rank #5
Fraud Prevention › Rank #9

Popularity

Determined by the number of sites using each technology.

The AppsFlyer marketing attribution platform is 2.3 times more popular than TruValidate.
Total websites

Market share

Fraud Prevention

Popularity by country

Determined by the number of sites detected from each country.

AppsFlyer is more popular in the United States, the United Kingdom, and Japan, while TruValidate is more popular in France, Australia, and Canada.
United States
United Kingdom
Japan
France
Germany
India
Russia
Indonesia
Brazil
Australia

Awards

Popularity by domain category

Determined by the number of sites in each category.

AppsFlyer is more popular among sites focused on business, marketing and merchandising, and finance and banking, while TruValidate is more commonly used on online shopping, fashion and beauty, and real estate sites.
Online Shopping
Business
Marketing/Merchandising
Fashion/Beauty
Finance/Banking
Health
Software/Hardware
Travel
Internet Services
Entertainment

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
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Name
Rank
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See also

🗃️ About This Data