Online Advertising Platforms Ranked #26–#50 in the United Kingdom by Market Share (2026)

📈 Online Advertising Platforms Ranked #26–#50 in the United Kingdom

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

Statistics based on 183K+ analyzed websites. About this data

The following list shows the online advertising platforms ranked from 26th to 50th out of 169 used on websites in the United Kingdom.

Rank	Name	Market share
26	Raptive New York, United States A premium ad management network that helps content publishers monetize their websites through optimized ad placements. $$$	0.8%
27	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform that enables digital publishers to sell advertising inventory through automated auctions and direct deals.	0.7%
28	Journey New York, United States An ad management platform built on the same ad-serving and optimization technology as Mediavine and designed for smaller or emerging publishers. $$$	0.7%
29	Integral Ad Science New York, United States A global media measurement and optimization platform that analyzes the value of digital advertising placements. $$$	0.7%
30	BidSwitch Paris, France Middleware that optimizes trading connectivity between different programmatic technology platforms, enabling SSPs to integrate with more than 220 DSPs.	0.7%
31	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	0.7%
32	Index Exchange Toronto, Ontario, Canada A global advertising supply-side platform that connects digital publishers and media buyers through a real-time advertising exchange.	0.6%
33	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.5%
34	LiveIntent New York, United States An email advertising and monetization platform that helps marketers reach audiences through newsletter inventory and enables publishers to generate revenue from email subscriptions. $$$	0.5%
35	RTB House Warsaw, Poland A global advertising company that specializes in targeted advertising, including retargeting and real-time bidding.	0.5%
36	Media.net Dubai, United Arab Emirates An omnichannel supply-side platform that uses a proprietary contextual engine to deliver programmatic advertising without cookies or audience data.	0.4%
37	Blockthrough Toronto, Ontario, Canada A popular adblock revenue recovery solution.	0.4%
38	Equativ Paris, France Offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.	0.4%
39	Simpli.fi Fort Worth, Texas, United States A programmatic advertising platform that combines DSP and DMP capabilities for CTV, addressable, geo-fencing, mobile, display, native, audio, social, and video advertising. $10,000+/month	0.4%
40	Flashtalking New York, United States A data-driven, media-independent advertising management platform.	0.4%
41	WordAds San Francisco, California, United States An advertising platform for WordPress sites that allows publishers to monetize content by displaying automatically managed ads across their pages.	0.4%
42	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	0.4%
43	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	0.4%
44	TripleLift New York, United States A programmatic advertising platform focused on native ads.	0.3%
45	Tapad New York, United States Tapad Graph enables marketers to identify customers across multiple devices and apply programmatic targeting, media measurement, attribution, and personalization.	0.3%
46	Yahoo Advertising New York, United States A pay-per-click digital advertising platform.	0.3%
47	ID5 London, United Kingdom An omnichannel identity platform that enables addressable advertising by helping publishers and advertisers recognize users across websites, mobile apps, and other digital properties. $$$	0.3%
48	Nativo El Segundo, California, United States A SaaS platform that provides a comprehensive, fully integrated native and content advertising technology stack.	0.3%
49	Sovrn Boulder, Colorado, United States A programmatic advertising and publisher platform.	0.3%
50	BuySellAds Boston, Massachusetts, United States A contextual advertising platform that also sells ad space on partner websites through a self-serve marketplace.	0.3%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 183,840 websites from the United Kingdom.
We currently track the presence of 200 online advertising platforms across the web.
Of these, 169 were detected on websites from the United Kingdom.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.