⚡ Data Management Platforms in Vietnam

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Vietnam is a Southeast Asian country with a population of over 99 million people.

According to our research, data management platforms are used on 0.09% of websites from Vietnam.

Statistics based on 25K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top DMPs in Vietnam in 2026, based on market share.

The most popular is Adobe Audience Manager, which dominates the market with an overwhelming 79.2% share.
It is followed by Lotame with 12.5% and Adform with 8.3%.

Adobe Audience Manager 79.2%
Lotame 12.5%
Adform 8.3%
Oracle BlueKai 8.3%
Simpli.fi 4.2%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Vietnam than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Lotame ^(-2)
4. Oracle BlueKai ^(-6)

✨ Best DMPs

Below is a more detailed list of 5 DMPs used on sites from Vietnam, ranked by their market share.

Rank	Name	Market share
1	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	79.2%
2	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	12.5%
3	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	8.3%
4	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	8.3%
5	Simpli.fi Fort Worth, Texas, United States A programmatic DSP and DMP platform offering solutions for CTV, addressable, geo-fencing, mobile, display, native, audio and social advertising. $10,000+/month	4.2%

👉 See Also

🌎 DMP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 25,986 websites from Vietnam.
We currently track the presence of 18 DMPs across the web.
Of these, 5 were detected on websites from Vietnam.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.