⚡ Analytics in Liechtenstein

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Liechtenstein is a Central European country with a population of around 39 thousand people.

According to our statistics, web analytics tools are used on 32.4% of websites from Liechtenstein.

Statistics based on 700 analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Liechtenstein in 2026, based on market share.

The most popular is Google Analytics with an impressive share of 44.5%, followed by Matomo with 28.2% and Cloudflare Web Analytics with 15%.

Google Analytics 44.5%
Matomo 28.2%
Cloudflare Web Analytics 15%
Plausible 10.1%
Jetpack Stats 4.8%
Yandex.Metrica 3.1%
HubSpot Analytics 2.2%
Hotjar 2.2%
Microsoft Clarity 1.8%
Independent Analytics 1.8%
LiveInternet 1.3%
Piwik PRO 1.3%
Adobe Analytics 0.9%
Umami 0.9%
PostHog 0.9%

🚀 Highlights

Here is a list of the top tools that are more popular in Liechtenstein than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Matomo ^(-3)
4. Plausible ^(-15)
7. HubSpot Analytics ^(-2)
10. Independent Analytics ^(-28)
12. Piwik PRO ^(-31)
13. Adobe Analytics ^(-1)
14. Umami ^(-31)
15. PostHog ^(-26)
16. GoatCounter ^(-89)
17. Dymatrix ^(-100)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 29 web analytics tools used on sites from Liechtenstein, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	44.5%
2	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	28.2%
3	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	15%
4	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option. FreeOpen source$9+/month	10.1%
5	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	4.8%
6	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	3.1%
7	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	2.2%
8	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	2.2%
9	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	1.8%
10	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$54+/year	1.8%
11	LiveInternet Moscow, Russia A Russian web analytics and website rating service. Free	1.3%
12	Piwik PRO Wrocław, Poland A commercial Matomo fork with enterprise-level support and premium features. Free€10,995+/year	1.3%
13	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.9%
14	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.9%
15	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	0.9%
16	GoatCounter Ireland An open-source web analytics platform available as a free donation-supported hosted service or self-hosted app. FreeOpen source	0.4%
17	Dymatrix Stuttgart, Germany An AI-supported, data-driven customer experience management platform. $$$	0.4%
18	Flag Counter Dubuque, Iowa, United States A free web traffic counter that displays the flags of visitors' countries. Free$29.99/year	0.4%
19	Sprinklr New York, United States An AI-powered customer experience management platform. $15,000+/year	0.4%
20	Twipla Berg, Germany A privacy-first website intelligence platform with visitor behavior analytics, session recordings, heatmaps, polls, and surveys. Free$12.99+/month	0.4%
21	Fathom Victoria, British Columbia, Canada A privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic. FreeOpen source$15+/month	0.4%
22	Sape Counter Moscow, Russia A visitor counter from the Russian link building platform Sape. Free	0.4%
23	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.4%
24	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	0.4%
25	Metricool Madrid, Spain A social media management and analytics tool that allows you to analyze, schedule, and manage social media content. Free$22+/month	0.4%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 700 websites from Liechtenstein.
We currently track the presence of 191 web analytics tools across the web.
Of these, 29 were detected on websites from Liechtenstein.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.