⚡ Analytics in Liechtenstein

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Liechtenstein is a Central European country with a population of around 39 thousand people.

According to our statistics, web analytics tools are used on 34% of websites from Liechtenstein.

Statistics based on 729 analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Liechtenstein in 2026, based on market share.

The most popular is Google Analytics with an impressive share of 39.9%, followed by Matomo with 29.4% and Cloudflare Web Analytics with 19.4%.

Google Analytics 39.9%
Matomo 29.4%
Cloudflare Web Analytics 19.4%
Plausible 11.7%
Jetpack Stats 3.6%
HubSpot Analytics 2.4%
Yandex.Metrica 2.4%
Independent Analytics 2%
Microsoft Clarity 1.6%
Adobe Analytics 1.2%
Piwik PRO 1.2%
Hotjar 1.2%
LiveInternet 1.2%
Fathom 0.8%
Umami 0.8%

🚀 Highlights

Here is a list of the top tools that are more popular in Liechtenstein than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Matomo ^(-4)
4. Plausible ^(-10)
6. HubSpot Analytics ^(-2)
8. Independent Analytics ^(-24)
10. Adobe Analytics ^(-3)
11. Piwik PRO ^(-32)
14. Fathom ^(-21)
15. Umami ^(-7)
17. PostHog ^(-17)
18. Leadfeeder ^(-15)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 28 web analytics tools used on sites from Liechtenstein, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	39.9%
2	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	29.4%
3	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	19.4%
4	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option. FreeOpen source$9+/month	11.7%
5	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	3.6%
6	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	2.4%
7	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	2.4%
8	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$49+/year	2%
9	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	1.6%
10	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	1.2%
11	Piwik PRO Wrocław, Poland A commercial Matomo fork with enterprise-level support and premium features. Free€10,995+/year	1.2%
12	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	1.2%
13	LiveInternet Moscow, Russia A Russian web analytics and website rating service. Free	1.2%
14	Fathom Victoria, British Columbia, Canada A privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic. FreeOpen source$15+/month	0.8%
15	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.8%
16	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	0.8%
17	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	0.4%
18	Leadfeeder Karlsruhe, Germany A B2B website visitor identification platform that helps sales and marketing teams identify potential leads from anonymous traffic. Free$113+/month	0.4%
19	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.4%
20	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	0.4%
21	Sape Counter Moscow, Russia A visitor counter from the Russian link building platform Sape. Free	0.4%
22	Flag Counter Dubuque, Iowa, United States A free web traffic counter that displays the flags of visitors' countries. Free$29.99/year	0.4%
23	Twipla Berg, Germany A privacy-focused website intelligence platform that combines website statistics, visitor behavior analytics, and visitor feedback tools. Free$12.99+/month	0.4%
24	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	0.4%
25	Sprinklr New York, United States An AI-powered customer experience management platform. $15,000+/year	0.4%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 729 websites from Liechtenstein.
We currently track the presence of 188 web analytics tools across the web.
Of these, 28 were detected on websites from Liechtenstein.
Statistics were last calculated on September 27, 2026.
For more details, see our methodology and disclaimer.