🆚 Keitaro vs. Marketo Measure

Type

Marketing attribution platform
Marketing attribution platform

About

Keitaro is a self-hosted ad tracking platform that enables affiliate marketers and media buyers to track, route, and optimize traffic across advertising campaigns.

It features a real-time click-processing engine, customizable redirect flows, smart traffic distribution based on conversions and user attributes, bot and proxy filtering, and landing page and offer rotation.

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Marketo Measure is a marketing attribution platform that tracks customer interactions across online and offline channels to measure the impact of marketing activities on pipeline and revenue.

It captures touchpoints throughout the buyer journey, supports multiple attribution models, and maps interactions to milestone stages such as first touch, lead creation, opportunity creation, and closed revenue to provide detailed channel performance reporting.

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Headquarters

Tallinn, Estonia
San Jose, California, United States

Website

Pricing

Free version ❌
Starter
(1 user, 1 domain)
€49/month
Advanced
(1 user, 100 domains)
€89/month
Expert
(5 users, 500 domains)
€129/month
Team
(50 users, 5,000 domains)
€200/month
Enterprise
(unlimited users and domains)
€400/month
Free version ❌
Custom

Categories

Marketing Attribution › Rank #10
Marketing Attribution › Rank #12
Analytics › Rank #91
Analytics › Rank #107

Popularity

Determined by the number of sites using each technology.

The Keitaro marketing attribution platform is 1.4 times more popular than Marketo Measure.
Total websites

Market share

Marketing Attribution
Analytics

Popularity by country

Determined by the number of sites detected from each country.

Keitaro is more popular in Russia, Germany, and the Netherlands, while Marketo Measure is more popular in the United States, the United Kingdom, and Canada.
Russia
United States
United Kingdom
Germany
Netherlands
France
India
Canada
Spain
Poland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Keitaro is more popular among sites focused on blogs and wiki, recreation and hobbies, and entertainment, while Marketo Measure is more commonly used on business, software and hardware, and Internet services sites.
Business
Software/Hardware
Internet Services
Education/Reference
Online Shopping
Blogs/Wiki
Health
Marketing/Merchandising
Sports
Real Estate

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#72,498
spyfall.app
#420,463
#610,643
cookwithparul.com
#711,413
View more ➝
Name
Rank
#1,452
#1,539
View more ➝

See also

🗃️ About This Data