🆚 AppsFlyer vs. Marketo Measure

Compare technologies based on real-world usage data *

Type

Marketing attribution platform
Marketing attribution platform

About

AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.

Marketo Measure is a marketing attribution solution that automatically tracks and reports on channel performance, providing visibility into which channels drive the most customer engagement.

Headquarters

San Francisco, California, United States
San Jose, California, United States

Website

Pricing

Free version ✔️12K free conversions for the first year
Growth$0.07/conversion
EnterpriseCustom
Free version ❌
Custom

Categories

Marketing Attribution › Rank #2
Marketing Attribution › Rank #11
Analytics › Rank #45
Analytics › Rank #102
Fraud Prevention › Rank #5

Popularity

Determined by the number of sites using each technology.

The AppsFlyer marketing attribution platform is 7 times more popular than Marketo Measure.
Total websites

Market share

Marketing Attribution
Analytics

Popularity by country

Determined by the number of sites detected from each country.

AppsFlyer is more popular than Marketo Measure in all countries.
United States
United Kingdom
Japan
India
Indonesia
Russia
Brazil
Germany
France
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

AppsFlyer is more popular among sites focused on online shopping, finance and banking, and marketing and merchandising, while Marketo Measure is more commonly used on business and education and reference sites.
Business
Online Shopping
Finance/Banking
Marketing/Merchandising
Software/Hardware
Internet Services
Fashion/Beauty
Travel
Entertainment
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
View more ➝
Name
Rank
#1,452
#1,539
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.